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Honda MC-? prototype

Honda is less an automaker, it has been said, and more of a motor company that builds vehicles into which to put its engines. That sort of perspective goes a long way towards explaining the mind-boggling diversity of the company's product lineup. The Japanese industrial giant makes lawnmowers, marine engines, robots... even jet aircraft. It's also one of only a handful of companies that makes both cars and motorbikes. We recently had the chance to sample something that falls in between.
It's called MC-β - shorthand for Micro Commuter Beta, which already tells you it's Honda's second stab at the formula. The first Micro Commuter prototype was announced a year prior and, though marginally larger, struck us as a more complete product than its successor. But it'll likely still be a while before the formula is perfected and put into production, and even then it isn't likely to find its way any time soon to Honda's American showrooms - whether those showrooms are selling cars, bikes or ride-on mowers.
Driving Notes

McLaren collaborating with Honda future road cars?

McLaren and Honda may expand their alliance beyond the world of Formula 1, according a report from the UK's Autocar, which quotes McLaren CEO Martin Whitmarsh.
Citing the multi-year deal, Whitmarsh remarked at last weekend's Hungarian Grand Prix, "It's a pure Formula 1 contract, but we've already been looking at automotive technology and we're sharing that very openly. Our road car strategy at the moment has no other automotive partner and Honda would be a good place to collaborate."
Still, we wouldn't count on seeing a McLaren-Honda road car in the near future. According to Autocar, McLaren's road-car division is already tied up working on a rival for the Porsche 911, called the P13.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.