2005 Honda Odyssey Ex-l, Entertainment, Navigation, Leather - One Owner on 2040-cars

Auto blog

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda Accord Hybrid falls well short of 47 mpg, says Consumer Reports [w/video]

Do not poke Consumer Reports with the hybrid fuel economy stick. That seems to be the lesson illustrated here yet again. The Honda Accord Hybrid is the latest to arouse the ratings bear, returning "just" 40 combined mpg in CR testing. Even so, that makes it "a class leader for fuel economy among midsized sedans," besting even the Civic Hybrid in CR testing, but that's still a lucky roll of the dice short of its EPA rating of 47 mpg. Remember, it was back in December 2012 that CR knocked the Ford Fusion and C-Max hybrid models for the exact same failing: certified with an EPA-rated 47 mpg but delivering "just" 40 mpg.
Beyond that, while the Accord Hybrid earned a lower overall score than the traditional gasoline Accord because of its ride, handling and refinement issues, it gets unqualified applause from the institute for its "very impressive hybrid system."
It will be interesting to see if CR's findings will negatively impact the model's sales, which to this point have been impressive enough that demand is outstripping supply. In the meantime, you can check out CR's brief video review of the Accord Hybrid below, and check out the magazine's press release chiding its mpg rating.

Honda goes big for bikes: Concept CB, Super Cub [w/video]

Unlike similar many major automobile shows around the world, the Tokyo includes a significant number of motorcycles in addition to the new, four-wheeled vehicles on display. Showing its standing as a major player in the two-wheeled world, Honda has quite of slate of intriguing concept bikes at the show this year. With its futuristic, razor-sharp styling, the Neowing concept wouldn't look too out of place in a sci-fi anime. However, the bike's layout lets it lean into turns, while still offering riders three-wheeled stability. Power comes from a flat-four engine with hybrid assistance. Honda also takes its little Grom 50 motorcycle and adds some dirt bike aesthetics. The Scrambler Concept-One does that with vintage-inspired details like the pads on the tank and holes in the muffler guard. Meanwhile, the Scrambler Concept-Two goes for a more modern look and some military-inspired green paint. For another retro look, the company also imagines two new versions of the classic Cub. The EV-Cub Concept replaces the engine with an electric motor for short-distance commuting. Alternatively, the blue Super Cub Concept sticks with gasoline for fuel but tries to get the best economy possible for longer rides. Finally, the CB Concept updates the already classically inspired CB1100. Up front, the headlight now uses an LED, and the air-cooled inline-four gets a new, two-chamber exhaust to replace the current three-chamber design. As the photos above show, the chrome trim really makes the bike pop on stage. Check out the videos below for a closer look at the Grom 50 and Cub concepts. Honda Announces Overview of Exhibit for the 44th Tokyo Motor Show 2015 - Exhibiting Original Honda Mobility Products Under the Concept of "The Power of Dreams" - TOKYO, Japan, September 30, 2015 - Honda Motor Co., Ltd. today announced its lineup of production and concept-model automobiles and motorcycles as well as other highlights for its exhibit at the 44th Tokyo Motor Show 2015, which will take place at Tokyo Big Sight. (Press days: October 28-29, 2015, Public days: October 30 - November 8, 2015). Using its global brand slogan - The Power of Dreams - as the booth concept, Honda will exhibit a broad range of items including innovative mobility products that are useful in people's daily lives as well as a lineup of mobility products topped by racing machines that pursue excellence in driving performance.