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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Takata airbags were adopted in late 1990s to save a few dollars per vehicle

According to a new report from The New York Times, General Motors started using airbags supplied by Takata in the late 1990s as a cost-saving measure even after receiving warnings about their safety. Takata's airbag modules were reportedly 30-percent cheaper than its competitors' offerings. GM approached Autoliv, which until that time had been its main airbag supplier, to see if it could offer a competitively priced alternative to Takata. Autoliv tested Takata's airbag inflator and found that it was unsafe, according to scientists who worked for the supplier at the time. Chris Hock, who until recently still worked for Autoliv, said the inflator "turned it into shrapnel" when tested. GM was subsequently warned by Autoliv that Takata's ammonium nitrate inflators were potentially dangerous. Still, "General Motors told us they were going to buy Takata's inflaters unless we could make a cheaper one," said Linda Rink, who served as a senior scientist at Autoliv at the time. A spokesperson for General Motors told The Times that it would be inappropriate to comment on discussions that "occurred two decades ago between Old GM and a supplier." So far, no Takata-supplied airbags have ruptured in an accident, and GM was far from the only automaker to make a switch to Takata airbags in order to save money. A total of 64 million airbags have so far been recalled from nearly every automaker selling vehicles in America. A spokesperson from Honda said in a statement to The Times that "There was no industry understanding in the late 1990s" that ammonium nitrate airbag inflators were risky. The majority of deaths linked to Takata airbags were in vehicles built by Honda. Takata still produces airbag inflators that use an ammonium nitrate compound, despite the devices being blamed for at least 14 deaths. Click here for NHTSA's dedicated site on open Takata recalls. Related Video: News Source: The New York TimesImage Credit: Joe Skipper / Reuters Government/Legal Recalls GM Honda Safety autoliv

Honda patents 11-speed, three-clutch transmission in the name of fuel economy

In an effort to improve fuel economy, automakers are stuffing transmissions with as many gears as possible. General Motors fitted the Chevrolet Camaro ZL1 with a 10-speed automatic, while the 2017 Ford F-150 will have a variation of the same transmission. Last year, Ford filed a patent for an 11-speed automatic transmission, and now Honda is following suit with its own 11-speed gearbox that will use three – three! – clutches instead of just two. Uncovered by AutoGuide, the patent describes a transmission with eleven gears that utilizes three clutches, with the third somehow reducing the drop in torque that occurs with a shift on a dual-clutch transmission. The result would be a two-fer of improved fuel economy and quicker gear changes. It's not clear how many shafts would be in the transmission – dual-clutches use a pair – or how exactly it is laid out. As it's just in the patent stage, we don't know what type of vehicle would use the 11-speed transmission, or even if Honda will end up making it. Honda could place the high-tech gearbox into a small, fuel-efficient car like the Fit to further improve fuel efficiency or into a larger vehicle like the Pilot that desperately needs a fuel-efficiency boost. The transmission would also have applications in sporty models since it The patent, which was published on May 27, is no longer available on the Japanese patent office's website. Related Video: