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Acura NSX prototype gets back on track

Developing a new vehicle is not without its complications, we're sure, but usually things follow a fairly predictable progression: you develop a prototype, you test it, test it and test it again, then you put it into production. What you don't expect is that your prototype will burn to the ground, but that's what famously happened to the NSX which Honda engineers were testing a few months ago.
Fortunately, the Acura NSX prototype is back on track, both literally and figuratively, as you can see from this latest batch of spy shots snapped at the Nürburgring. This camouflaged prototype looks pretty much the same as the last one, only, you know... less crispy. Which is to say, it looks pretty much ready to hit showrooms.
The naysayers may point out that Honda chose colder and damper weather to put the NSX back into testing - thereby mitigating the risk of another fire - but we're sure the Japanese automaker has been working hard to fix the flammability issues, whatever may have caused them, over the past few months. At least, we hope they have.

Nissan Rogue gives brand rare monthly sales lead over Honda

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...