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Euro Honda Civic Type R engines are American-made

With 306 horsepower and 295 pound-feet of torque, the latest Honda Civic Type R stands among the top of the current front-wheel drive, hot hatch heap. Sadly for the time being, it's exclusive to European buyers, and folks on this side of the pond might be waiting until 2017 to experience one. American Type R fans can be proud in the meantime, though. That's because the 2.0-liter turbocharged heart in each car doesn't come from Japan or Europe, but instead from Honda's Anna Engine Plant in Ohio. In a new video, the company is showing just a little of what goes into that production. Honda has been building engines at the Anna plant since 1985 and added the capability to produce the new, turbocharged units last year. The automaker currently employs 2,600 people there. In addition to the Type R mill, the factory makes the four- and six-cylinder powerplants for models like the Accord, Civic, CR-V, Acura ILX, TLX, and RDX. Honda intends to offer the next-gen Civic in coupe, sedan, and five-door hatch body styles in the US, and based on the company's concept, the Type R engine might come here in a two-door body. Regardless of the shape it's wrapped in, we look forward to experiencing the turbo 2.0-liter on America's roads.

Honda protective of Type R name; NSX Type R not in the works

During a roundtable during a recent event hosted by Honda, we joined in on a roundtable interview with Honda Technical Consultant Ko Yamamoto and Honda Civic Type R Project Leader Hideki Kakinuma. Questions were asked about the Type R brand broadly, as well as the potential for some new projects. The answers were both good news and disappointing news for Honda fans. The good news is that Honda takes the Type R name and brand very seriously. Yamamoto and Kakinuma explained that the name and its associated red "H" badge are only for vehicles with a racing connection, such as the Honda Civic Type R that has a couple of racing variants. As such, you won't be seeing a CR-V, Odyssey or Insight with the Type R name. Furthermore, the Type R name is only for Honda-badged vehicles, despite the existence of the Acura Integra Type R a couple decades ago. We also asked about the potential of an NSX Type R, which certainly meets the performance and racing credentials mentioned, but is much more of an Acura product and is badged as such in the U.S. Kakinuma and Yamamoto couldn't go into deep detail, but they said that there aren't plans for one at the moment, and the chances of one for the U.S. are unlikely. They noted that the previous NSX Type R was a Japanese-market exclusive, and if such a car did come to fruition, that might be the case yet again. Kakinuma did say that if he was the one in charge of NSX, he would have already had it in the works. So it's not impossible that there could be an NSX Type R in the future, but don't look for one anytime soon. Related Video:

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...