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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda CR-V named Motor Trend SUV of the Year for 2015

Motor Trend has announced the results of its 2015 SUV of the Year competition, and from a field that included the new Porsche Macan, Cadillac Escalade, Subaru Outback, Chevrolet Suburban and BMW X5, the buff book has awarded the gold calipers to the 2015 Honda CR-V. If that result surprises you just a little, well, get to the back of the line.
MT looked at six different categories ranging from overall design to efficiency - both fuel economy and carbon footprint - to safety and value to pick its winner, singling out the refreshed Honda while paying particular praise to its new 2.4-liter Earth Dreams four-cylinder engine and continuously variable transmission. A tighter steering ratio was also cited as a big source of improvement.
"There was a lot of contentious debate," MT Technical Director Frank Markus told Autoblog, indicating that nearly half the judges approached the final round of voting with an eye towards the redesigned Jeep Cherokee. "This year's field included some pretty fancy and fast iron, but the thoughtful changes made by Honda to hone its best-seller entry in that crowded compact cross-over segment really did the trick."

Honda to reveal production Civic Type R in Geneva

Honda has been working on its new Civic Type R for some time now. We drove a prototype over a year ago, and have since seen the Japanese hot hatch as a pre-production concept twice now – once in Geneva last year, and again in Paris. But at this year's Geneva Motor Show in March, the Japanese automaker will finally present the production version. Previewed in the teaser video above, the new Civic Type R promises to be among the kings of the hot hatchdom, packing a new 2.0-liter turbocharged VTEC engine and extreme styling. Unfortunately this version won't be coming to the US, but according to recent reports, another version will. Alongside the production pocket rocket, Honda will mark the European debuts of the NSX, Jazz (known to us as the Fit) and the new HR-V subcompact crossover at the Swiss expo, where it will also showcase its new McLaren-Honda F1 racer and the FCV concept. 28.01.2015 Civic Type R and NSX Supercar Lead Host of Premieres From Honda at 2015 Geneva Motor Show - Honda to unveil flagship performance models with world premiere of production Civic Type R and European premiere of NSX - Production models of all-new Jazz and HR-V to be unveiled, as well as first showing in Europe of FCV Concept fuel cell vehicle - 2015 McLaren-Honda F1 racer showcased ahead of season opener Signalling a new era for the Honda brand in Europe, every model in the range will be new or refreshed in 2015, with many being unveiled in production guise for the first time at the Geneva Motor Show in March. Performance cars for road and track, family cars and a fuel cell concept will all feature on the Honda stand. The return of two performance legends Geneva will see the global premiere of the Honda Civic Type R production car. The 'race car for the road' will be the most extreme Type R ever built, with blistering performance and thrilling dynamics that set new standards in the segment. A world-first application of Honda's new 2.0 litre VTEC Turbo engine, aggressive function-led styling and pioneering new chassis technologies combine to deliver one of the most immersive and rewarding driving experiences available in any sector. For fans keenly anticipating the launch of Honda's latest hot hatch icon, a dedicated Type R microsite goes live on 28 January.