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2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

Honda's Acura NSX masterstroke: building the factory in Ohio

When Honda announced it was going to build its NSX supercar in Ohio instead of Japan, it caught everybody in the industry by surprise. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Now Honda has a supercar production facility in rural Ohio that would be the envy of any Formula One team. The people at Honda call it the PMC, but its official name is the Performance Manufacturing Center. It's a building that started out as a shipping facility for suppliers, but Honda invested $70 million to transform it into a showcase facility that will build the NSX. Honda benchmarked the assembly operations at Ferrari, Lamborghini, McLaren, and Bentley before work began on its facility. The 200,000 square-foot building will also double as a customer reception center – Honda will open the doors for customers to come see their car being built. It's also going to offer them high-speed test drives at the gigantic Transportation Research Center just down the road. No one expected this proud Japanese company to build its most technologically advanced sports car anywhere but in its home country. Inside, the layout is wide open and well lit. There are no stripes or lines on the floor and none of the different departments are walled off. This creates a more welcoming appearance and lets you get a comprehensive view of the entire process at a glance. And with an eye towards future lessons learned, most of the equipment is of a modular design that can be easily reconfigured or moved. The body shop and paint shop are enclosed by glass walls so that anyone can see what's going on inside. And while you'll see some automation here and there, the idea was to achieve a blend between man and machine, not to try and automate everything. This is a low-volume facility with production targeted at only eight to ten cars a day. The plant runs four days a week with one ten-hour shift. Don't expect to see rows of new NSXs parked on any dealer's lot. The car will only be built to order. Honda is obsessed with ensuring the NSX is built to the most exacting quality standards. The plant people pored over the JD Power Appeal study to determine what supercar customers care about the most, then looked at which aspects of that directly tie into manufacturing. They developed their quality control strategy with three goals in mind. First, they wanted to build everything right the first time with no adjustments.

Honda adds tech to 2016 CR-Z, no powertrain upgrades

Rumors suggest that the next-gen Honda CR-Z could finally become a real performance machine by dropping the hybrid setup in favor of a detuned version of the European Civic Type R's 2.0-liter turbocharged four-cylinder. We aren't there yet, though, and for 2016 the wedge-shaped model instead receives a styling upgrade and some new tech. However, the hybrid powertrain is still exactly the same. As previewed by the Japanese version earlier this year, the 2016 CR-Z receives a revised face with a reshaped grille. The front diffuser now slashes through the lower air dam to create triangular niches for the foglights. At the back, a redesigned bumper further echoes the nose's styling. Honda's designers also tweak the interior by switching to an electric parking brake. This might seem minor, but because there's no longer a lever, a center console with an armrest can take up the open space. In addition, drivers can enjoy better infotainment from a standard, seven-inch Display Audio system. For the EX trim and above, the screen is used for the company's LaneWatch tech, too. Moving up to the top-spec EX-L adds navigation and heated leather seats. Even with the powertrain the same, the 2016 CR-Z might drive a little better. Honda's engineers thicken the front stabilizer bar a hair and widen the rear track by 0.4 inches. The brake discs are also now 11.1 inches at the both ends, versus 10.3-inches at the front and 10.2 inches at the back previously. For 2016, Honda revises the trims to LX, EX, and EX-L, but prices jump slightly. A base model now starts at $21,130 (with the $835 destination charge) versus $20,965 last year (with $820 destination). Perhaps these upgrades are enough to goose CR-Z sales because through September the model is down 25.1 percent with a volume of just 2,205 units. Related Video: Design Updates, Enhanced Tech and New Higher-Level Trim Make the Fun and Efficient 2016 CR-Z Hybrid Sport Coupe More Stylish and Feature Rich • New styling, inside and out, and new line-topping EX-L with standard navigation • New available features include 7-inch Display Audio, Smart Entry and Push Button Start/Stop, Electric Parking Brake and Honda LaneWatch™ • New Honda accessories options TORRANCE, Calif., Nov.