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Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda recalls small number of 2016 CR-V models for airbags

Thought you'd heard the last bit of news regarding exploding airbags from Takata? Think again. Honda has issued a recall for the 2016 CR-V to replace driver-side front airbag modules. Fortunately, only 515 vehicles are covered by this recall, and only 30 affected models were actually in the hands of consumers. And, if you own a 2016 CR-V and haven't gotten a phone call from Honda, you're apparently in the clear. On October 10, 2015, an airbag inflator made by Takata ruptured in Monclova, Mexico, while being tested. Two days later, Takata notified Honda and the National Highway Traffic Safety Administration, prompting this recall. According to Honda's official announcement, though, this faulty inflator is not believed to be the same issue that caused automakers around the globe to recall 19.2 million (and counting) vehicles to replace defective airbag modules that were also made by Takata. Whether that's comforting or not, we'll let you decide. We've included both the official recall notice from NHTSA and the statement from Honda below. Here's hoping the faulty inflator that caused this recall was nothing more than a single defective part. Related Video: RECALL Subject : Driver Side Air Bag Inflator may Rupture Report Receipt Date: OCT 29, 2015 NHTSA Campaign Number: 15V714000 Component(s): AIR BAGS Manufacturer: Honda (American Honda Motor Co.) SUMMARY: American Honda Motor Company, Inc. (Honda) is recalling certain model year 2016 CR-V vehicles manufactured October 12, 2015, to October 19, 2015. The metal housing surrounding the driver's air bag inflator in these vehicles may have been manufactured incorrectly. CONSEQUENCE: In the event of a crash necessitating deployment of the driver's frontal air bag, the inflator could rupture with metal fragments striking the driver or other occupants resulting in serious injury or death. REMEDY: Honda will notify owners, and dealers will replace the driver side frontal air bag module, free of charge. The recall is expected to begin December 4, 2015. Owners may contact Honda customer service at 1-800-999-1009. Honda'a number for this recall is JV9. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Statement by American Honda Regarding Driver Front Airbag Module Recall: 2016 Honda CR-V Oct 30, 2015 - TORRANCE, Calif.