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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

2014 Honda HPD CR-Z

Honda invited us to its Southern California North American headquarters last week to take a spin in a very special CR-Z - one modified with a full complement of Honda Performance Development (HPD) components. While the company has been racing with HPD parts for years, this is the first time the automaker has offered them for its street-legal vehicles, and it has chosen this year's SEMA Show in Las Vegas to be the launch venue. Last year, Honda introduced the HPD Supercharged CR-Z Concept at SEMA - this is the slightly modified production version.
The complete transformation gives the normally placid hybrid hatchback a serious shot of adrenaline thanks to a bolt-on supercharger combined with suspension, tire, brake and exhaust upgrades. In addition to the blower (detailed in a bullet point below), new HPD suspension components lower the car by about half an inch, and firmer spring rates stiffen the ride. Stock 16- or 17-inch wheels are then replaced with HPD 18-inch alloys wrapped in sticky Michelin Pilot Super Sport tires (215/40ZR18 at all corners). The clutch is upgraded, a limited-slip differential is installed and new HPD monobloc four-piston calipers are fitted over slotted and ventilated iron rotors up front (the single-pistons over solid discs on the back axle are unchanged). In the rear, the stock hidden single exhaust pipe is replaced by a free-flow twin-tip exhaust that peers out of a new HPD lower diffuser. Other cosmetic enhancements include an HPD front lip spoiler, rear deck lid spoiler and an HPD emblem kit for each side. To say the CR-Z is transformed by the complete HPD package is an understatement.
Driving Notes

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum