2010 Honda Insight Ex on 2040-cars

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Recharge Wrap-up: Honda opens second CNG station, Fuels America's RFS ad for Obama

Biofuel group Fuels America is launching an ad campaign directed at President Obama regarding the Renewable Fuel Standard (RFS). It depicts a choice between listening to experts in favor of the RFS and its role in helping stem climate change and supposed lies told by the oil industry about renewable fuels. The seven figure ad campaign includes a TV spot and digital ads. National Corn Growers Association President Chip Bowling says "slashing the amount of clean, domestic renewable fuel in our motor fuel supply would dramatically increase pollution and carbon emissions, while strengthening the RFS and building on the progress of the past 10 years would help in our efforts to combat climate change." See the ad in the video above, and read more from the National Corn Growers Association. The American Council for an Energy-Efficient Economy (ACEEE) sees big savings under the Energy Independence and Security Act of 2007 (EISA). The bill, which the ACEEE points out was signed by President Bush and implemented by Obama, is expected to save consumers more than $2 trillion, cut CO2 emissions by 17 billion metric tons and provide major cuts to oil and energy use through vehicle, equipment and lighting standards, efficiency programs and housing policies. Learn more from the ACEEE. Honda has opened a compressed natural gas fueling station at its campus in Troy, Ohio. It is Honda's second CNG station in North America, the other having opened at its Marysville, OH manufacturing facility in August. The stations are part of Honda's "green fleet" programs, and a larger goal of cutting the company's CO2 emissions by 50 percent by 2050. In addition to serving Honda and the trucks of its suppliers, the station is also open to public customers with CNG passenger vehicles. Read more from Honda. Connecticut has set aside funding for fleet EVs and workplace charging installation for state agencies and municipalities. The Connecticut Department of Energy and Environmental Protection (DEEP) will reimburse up to $15,000 per electric vehicle and $10,000 per charger (with a maximum of six per recipient). "Municipalities and state agencies can demonstrate leadership and their commitment to market development of zero emission vehicles (ZEV) through the purchase of EVs and the installation of EV charging stations for their workplace," says DEEP.

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Honda lets us 'drive' the FCEV; PHEV with 40-mile EV range

Blue skies for our children. That's Honda's wonderfully Japanese/English slogan that it uses as a fresh shibboleth to describe the company's plan for the future. It's vague enough to be positive, positive enough to be corporate, and corporate enough to be repeated in presentations around the world. I've certainly heard it a million times. The 2015 Honda Meeting in Utsunomiya, Japan this week was, thankfully, held under a brilliant blue autumn sky, on Honda's R&D track filled with the roar of short test drives in the NSX hybrid and the deafening electric silence of the upcoming hydrogen fuel cell FCEV. But that wasn't all. The amount of technical information Honda offered to visiting journalists during the Meeting was nothing short of overwhelming, which is why I'm glad that Autoblog editor Seyth Miersma was along for the ride. We were both at the same event, but we paid special attention to very different things. You can read his take on the four-motor CR-Z EV and the NSX, among other things, here, and get my take on a bunch of Honda's green news below. Honda calls the FCEV the "ultimate clean performance" vehicle. Honda FCEV: A Short First Crack At Honda's "Ultimate" Vehicle Sure, I got to take a lap in the NSX, but the FCEV was my highlight of the event. This was the first time Honda has let outsiders test drive the upcoming fuel cell vehicle, which the company calls the "ultimate clean performance" vehicle and which is due in the US in next year after a launch in Japan in the spring of 2016. The bad news is that the entire length of the test drive was a measly kilometer, totally straight, with one U-turn at the half-way point. So, even though I went through the course three times (two more than originally scheduled), I can't really say I know how the car drives. What I can tell you is that there are two drive modes, normal and sport, with the main difference being that sport offers stronger regenerative braking and a bit quicker acceleration response. The higher regen level does not allow for one-foot driving, sadly. There's a blue orb that glows in the digital dashboard to indicate the power output of the fuel cell stack (not the motor), so even though the car is fairly quiet as you drive, there's some minimal level of connection between the driver and the "engine." Creature comforts include Honda's excellent LaneWatch and a glossy touch screen for the infotainment system.