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In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

New fuel-cell sedan leads Honda's Tokyo lineup

It's time to talk Tokyo Motor Show friends, and as is so often the case, there's going to be some weird stuff arriving at this year's event. From Honda, we have a few important pieces of news. Arguably the most exciting is a new fuel-cell vehicle, called the FCV. Don't worry, Honda calls that remarkably unimaginative name "tentative." Looking like a mix of the new Civic sedan, a Nissan Maxima (that roofline!), and a Tesla Model S, this four-door coupe offers room for five, a 434-mile driving range, and motivation from at least two electric motors. Details are remarkably scarce, but all signs point to this being a vehicle worth getting excited about. That's not the only big news, though, as Honda will also show off the new production version of the Odyssey hybrid. Honda didn't provide any images of the fuel-sipping minivan, but did let slip that it uses a Sport Hybrid-iMMD system. Again, there isn't a lot of information, but the iMMD, short for "intelligent Multi-Mode Drive," has been used on other Honda products before. While Honda is also bringing out vehicles we're familiar with – both the new Civic Type-R and NSX will make appearances in Tokyo – the company's motorcycle arm is bringing a trio of interesting concepts. First, and perhaps most exciting, is the EV-Cub Concept. If that names sounds familiar, it's because Honda showed a bike with the same name in 2009. Drawing inspiration from the original (and legendary) Super Cub, the EV-Cub situates a battery and electric motor low and in the center of the body for optimum weight distribution and in turn, easy riding dynamics. Next, we have the Neowing. Featuring a three-wheel layout with a four-cylinder boxer engine and a hybrid powertrain, there's a lot to like about this concept's mechanicals. Unfortunately, there aren't any images of the Neowing yet. That's also the case with the Light Weight Super Sports Concept, although unlike the trike, mechanical details are wholly absent, too. So for this one, you'll have to wait until we're actually on the ground in Tokyo. What is pictured, though, are a pair of new concepts – the Wander Stand and Wander Walker. Again, details are scarce – if you're sensing a theme, you're not alone – but based on the images, the Wander Stand looks like a waiting room on wheels and the Wander Walker is a mobility scooter. Here's hoping more info is released before press days on October 28 and 29.

2024 CES Mega Photo Gallery: Honda concepts, a VinFast truck and flying cars galore

The 2024 rendition of CES is coming to a close, and per usual, it was full of all the funky, futuristic tech the show is long known for. It’s also full of cars and legitimately forward-thinking tech related to cars, and we were on the ground to see it all and bring photos to you in this Mega Gallery.  A boatload of manufacturers attended and made big reveals, from the Star Wars-like Honda concept cars to a pickup truck from VinFast, the sort of debuts we got to see ran the gamut. Of course, there were plenty of reveals and vehicles on the floor that were even more outlandish than concepts from traditional OEMs like Honda and Mercedes. Check out this flying Xpeng car as an example. Or perhaps the flying Mansory car. Apparently, flying cars were a theme. Anyway, make sure you scroll down to check out the various reveals and photos of the cars and technologies revealed at the 2024 CES in our barrage of galleries. Honda 0 Series Honda 0 Series saloon 1 View 26 Photos VinFast Wild pickup VinFast Wild 10 View 10 Photos VinFast VF3 VinFast VF3 1 View 4 Photos VW GTI Prototype with AI-enhanced infotainment CES 2024: New Volkswagen GTI with AI-Enhanced Infotainment View 17 Photos Kia PBV Concept Kia PBV Concept platform View 28 Photos Sony Honda Mobility Afeela concept Afeela by Sony Honda Mobility View 5 Photos Hyundai Mobion Concept Hyundai Mobion Concept CES 2024 View 6 Photos Mullen Five RS Mullen 2 View 14 Photos Mansory Empower concept Mansory Empower concept View 14 Photos Hyundai Supernal S-A2 eVTOL Hyundai Supernal S-A2 View 13 Photos XPeng Aeroht eVTOL Flying Car XPeng Aeroht eVTOL?Flying Car View 6 Photos Verge TS Ultra verge-ts-ultra-ces-2024-electric-motorcycle-01 View 17 Photos Horwin Senmenti Maxi Scooter Range Horwin Senmenti 0 View 12 Photos BMW Teleoperated Valet BMW iX controlled with Remote Valet View 15 Photos Mercedes-Benz MB.OS infotainment Mercedes-Benz MB.OS infotainment system View 9 Photos Lamborghini Telemetry X Lamborghini Telemetry X View 5 Photos Related video: Green Motorsports CES BMW Ford Honda Hyundai Kia Lamborghini Mercedes-Benz Volkswagen Volvo Green Automakers Green Culture Technology Infotainment Smartphone Autonomous Vehicles Commercial Vehicles Concept Cars Polestar Infrastructure