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2016 Honda Civic Reveal | Autoblog Minute

Honda reveals the 2016 Civic in Detroit and Autoblog was on hand for a first look. Honda Autoblog Minute Videos Original Video Sedan Detroit reveal civic

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda bringing Civic hatchback concept to Geneva

Honda will give us another taste of things to come for the Civic next month at the Geneva Motor Show where the Japanese automaker will unveil a new hatchback concept. Following the Civic sedan revealed last September and the Civic Coupe unveiled in LA, the concept will preview the hatch's stubby liftgate. The five-door has traditionally been reserved for markets overseas, but the manufacturer confirms that "the car will be exported to global markets, including the US." As you can see from this teaser rendering, the hatchback will incorporate a similar taillight design to the versions we've already seen. The rear end will also feature a pair of tailpipes mounted side by side at the center, and what look to be some rather large vents in the rear bumper. The trailing edge of the roof appears to incorporate some aerodynamic elements to it as well. Of course this is just a sketch for a prototype, so the finished product will end up looking a little different once it reaches production early next year. Alongside the Civic hatch, Honda will also display the Clarity Fuel Cell Vehicle for the first time in Europe. The new NSX will also be on hand at the Geneva Motor Show, as will a customized Jazz/Fit concept dubbed Keenlight, and the new CRF1000L Africa Twin motorcycle. HONDA CIVIC HATCHBACK PROTOTYPE SET FOR WORLDWIDE DEBUT AT THE 2016 GENEVA MOTOR SHOW - Global premiere of Civic Hatchback Prototype redefines Honda's core European model - Clarity Fuel Cell to make European debut - European customer deliveries of NSX to start in 2016 - New Jazz concept turns on the style Honda is set to unveil the next step in the renewal of its European car range at the 2016 Geneva Motor Show, including the global premiere of the Civic Hatchback Prototype. Civic Hatchback Prototype The Civic Hatchback Prototype receives its global premiere at Geneva Motor Show, previewing the exterior design of the all-new hatchback model, scheduled for a European launch in early 2017. Produced at Honda of the UK Manufacturing (HUM), the car will be exported to global markets, including the US. Clarity Fuel Cell The Clarity Fuel Cell will make its European debut at Geneva, following its global unveil at Tokyo motor show in October last year. Clarity Fuel Cell is the world's first production fuel cell saloon to house the entire fuel cell powertrain under the bonnet.