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Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda reveals more with Civic Type R concept bound for Paris

The reveal of the next-generation Honda Civic Type R has been a gradual one. First Honda showed us a camouflaged prototype, then let us drive one at its Japanese proving ground and followed up with a concept at the Geneva Motor Show. Now with the Paris Motor Show looming on the horizon, it has revealed yet another concept to keep hot-hatch enthusiasts on their toes.
The second Civic Type R concept appears almost identical to the first one - right down to the aggressive aero kit, quad exhaust tips, oversized wheels and ultra-low-profile rubber - but wears a new coat of Superman blue with go-fast decals. With its release, however, Honda has confirmed some of the salient details set for the production version.
In the nose sits a 2.0-liter turbo four with 276 horsepower and a 7,000-rpm redline, mated to a six-speed manual transmission. Adaptive dampers and a "steer axis" system promise to keep the power under control, while a push of the +R button tightens up the suspension, steering and torque mapping.

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.