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Honda CR-Z refresh coming this fall

Despite moving just 1,562 of them through July 2015 with sales down 33.7 percent, the Honda CR-Z is somehow still kicking in the US lineup. Honda isn't ready to give up and is even announcing a refresh for the hybrid hatchback in hopes of giving the little car a jolt. Before you get too excited, the powertrain remains unaltered for the update with the same 1.5-liter four-cylinder and IMA hybrid system making 130 horsepower. The refresh arrives in Japan in October, and according to Automotive News, the improvements arrive in the US in November. The styling sees the biggest change of the revisions. Up front, the lower air dam now slices through the grille and leads right to the foglights. A similar addition is found on the rear, as well. The brake discs grow to 15-inches, an inch larger than before. Japan gets LED headlights too, but they reportedly aren't coming here to keep prices down. To match the revised exterior, there are tech tweaks inside. An upgraded infotainment system that adds both noise cancelation and an engine sound amplifier to make those 130 ponies at least sound sporty. Another tiny change is the switch to an an electric parking brake and the addition of a center armrest. Rumors suggest Honda is considering whether to dump the hybrid in favor of a 2.0-liter turbocharged four-cylinder in the next-gen CR-Z. However, chief engineer Terukazu Torikai disagrees. When asked about the possibility of a non-electrified model, he told Automotive News, "There are no plans for that whatsoever."

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2015 Honda CR-V

Predicting the future direction of Honda's compact CR-V would have been difficult based on the Civic-derived model that first arrived on our shores for the 1997 model year. The newcomer, selling alongside the body-on-frame Passport (a hastily rebadged Isuzu Rodeo), was a cute compact crossover with four doors and an awkward curb-side hinged tailgate thanks to its Japanese home-market design. The five-passenger CUV offered generous interior room, but its wheezy 2.0-liter four-cylinder, with an output of just 126 horsepower and 133 pound-feet of torque, required 11.7 seconds to bring the 3,153-pound vehicle to 60 miles per hour. Rear drum brakes didn't help much in the stopping department, but Honda offered safety-minded consumers optional anti-lock brakes on the premium trim.
Nearly two decades after its introduction, the CR-V has matured in spectacular manner. The refreshed 2015 Honda CR-V, now in its fourth generation, is dimensionally within two inches of its ancestor in overall length and nearly identical in height and wheelbase. That consistency of dimension is impressive in this age of size and segment creep, and it stands as a testament to how 'right' Honda engineers got the model's original packaging. Of course, the CR-V hasn't stood still - nearly everything else about the best-selling compact CUV has improved in leaps and bounds.
But Honda is not the only player in this hotly contested segment today, so the automaker has taken the unusual step of updating its fourth-generation model just a few years after its introduction in an effort to keep it seated on the podium. To learn more about the automaker's improvements, and form our own impressions, we spent a day driving the CR-V in sunny Southern California.