2009 Honda Fit Sport Hatchback 4-door 1.5l on 2040-cars

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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Here's what you had to say about the Tokyo Motor Show

We obsessively covered the 2017 Tokyo Motor Show. You, our readers, provided the color commentary. Read on and, of course, leave your comments below. Subaru Viziv Performance Concept: Remember the WRX concept they showed in 2013, and what the production version looked like in 2015? Pepperidge Farm remembers. wooootles 2 foot high wing on the trunk or gtfo :) sc0rch3d Mazda Kai Concept : Dear Honda, this is how you dynamically style a hatchback. Thank you. Dfelix70 Kudos to KODO design. There are so many things I love about this "Kai" car: the awesome split panoramic sunroof, the Jaguar-esque tails (sporting an "eyebrow up"... ala The Rock), a sleek family resemblance to the already beautiful CX-5 and CX-9. Seems suspiciously close to being a production ready Mazda3 — save for a few fanciful bits (door handles, mirrors etc). If it doesn't get too watered down by the time it hits the streets ... take my money! Randy Ross Mitsubishi e-Evolution Concept: As an 06 IX and 12 X owner, this is so upsetting. I will never buy this or care to give it another look. Hope you are glad you killed my favorite track-ready car to produce this electric junk. AcidTonic Picture the GT-R going away for a few years and coming back as an SUV. This is ridiculous. Surely someone in marketing could've came up with another cool name. Evo The Evo sedan is dead, whether this exists or not. I don't mind. Lada1200 Honda Sports EV Concept : I sure would like to see this "less is more" design aesthetic spread to their gas-powered production line. RustyShackleford Love it. I see glimpses of late 1970 Scirocco with Honda flair. Gintonics I just want ONE question answered in the affirmative, and that is... "RWD?" Henadenk AND A FEW FROM FACEBOOK: Toyota's press conference: Wake me up when they talk about the Supra. David Levinson Yamaha Cross Hub Concept: All I can think is modern day Brat, which has its own kind of charm. I'm assuming that it's a unibody design, but it seems happy to be its own thing rather than that crossover pretending to be a pickup called the Ridgeline. Would definitely take the Yamaha over the Honda, although I doubt it'll come to the states. Cole Henry Mazda Vision Coupe Concept: Face: KIA K7, Tail: Aston martin. Harold Shin A bit British, no? Jim Lykas Related Video: News Source: Honda, Toyota, YamahaImage Credit: Subaru, Mazda, Mitsubishi Auto News Green Tokyo Auto Salon Tokyo Motor Show Honda Mazda Mitsubishi Subaru Toyota 2017 tokyo motor show

Racy, mysterious Honda spied in Spain

The next-gen Honda Civic five-door has been spotted near the IDIADA Proving Grounds in Spain, and Pistonudos was able to snap several photos of it covered in camouflage there. However, compared to the last spy shots we saw of this body, there have been some odd changes made for the latest test car. In front, the grille still wears a similar look to the pre-refresh Acura ILX like in the last photos. Although, this version might be a bit closer to production because as in the patent drawings, the air dam now sports three lower intakes. In profile, this Civic is largely the same as the earlier shots too, but now you get a better look at the tail's shape. The big, lightweight wheels and small brake discs are certainly odd on this example, though. The rear is where things get really strange because of the three exhaust pipes right in the middle of the bumper. Making things even weirder, the center one has a smaller diameter than the others. Because the Honda Civic Concept used a single, center-mounted setup, perhaps this is a way to test that design. Taken in total, this Civic test car is a head-scratcher. The bizarre exhaust layout and big wheels suggest a performance version, but the rest of the design doesn't look aggressive enough. One possible explanation is that Honda is testing a few components for the next Civic SI here. That would explain why some bits look racy but not the whole car. Related Video: