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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Watch the latest Civic Type R hit the track in Japan

The latest Honda Civic Type R is very sweet forbidden fruit because the launch of the new generation Civic in the US suggests that the 306-horsepower turbocharged hot hatch might not arrive on this continent in its current form. However, the next one should come here and could have an even more powerful version of the Ohio-made 2.0-liter engine. While North American buyers wait, Best Motoring host Keiichi Tsuchiya slips behind the Type R's wheel in this video to show us what we're missing. After the Drift King's drive, the CTR looks a little rotten. Tsuchiya seems to fight understeer from the moment he hits the first corner of the very tight Nikko Circuit, and it doesn't appear to let up over his couple of laps. Unfortunately, this clip doesn't have English subtitles, so we can only draw conclusions from Tsuchiya's driving – unless you understand Japanese. There could be a few explanations for the Civic Type R's performance in this video. There's still snow on the ground, so the performance tires could have trouble with grip in the cold. The track's layout also doesn't provide much opportunity to open the throttle. The tight corners really tax a vehicle's handling, and the hot hatch's front-wheel drive lap record at the Nurburgring suggests the Type R might prefer a quicker track. We also remarked on understeer during our First Drive, but it wasn't this bad. If you're unfamiliar with Best Motoring and Tsuchiya, you're missing out. The show puts racing drivers into mostly Japanese performance cars and lets them offer their driving impressions. Tsuchiya is the star and quite an accomplished racer, one of the drivers who took a class win in a Honda NSX in the 1995 24 Hours of Le Mans. If you've missed out on these clips, prepare to waste a weekend watching the series on its YouTube channel. Related Video:

Honda develops breathalyzer smart key with Hitachi

Honda and Hitachi have joined forces in developing a combined breathalyzer and automobile smart key. According to Honda, the device has been designed to be tamper-proof and able to differentiate between human breath and alternative gases. It is also said to accurately measure alcohol level in three seconds, and the reading will then be displayed in the car's information panel. Ignition interlocks that integrate an alcohol detector are becoming more commonplace. For example, in Japan professional drivers are required to pass a breathalyzer test before beginning their shifts, and development for a detector-controlled ignition interlock has been launched by the National Highway Traffic Safety Administration in the US. While the images released by Honda show the device to be relatively bulky and about the size of a mobile phone, it is still a prototype under development. Honda also notes that the breath test doesn't need to be performed inside the car, but it can be done at home – reducing the temptation to get behind the wheel while under the influence of alcohol. Related Video: Image Credit: Honda Auto News Honda Safety Technology drunk driving breathalyzer hitachi smart key