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Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Honda could halve its US lineup without crimping its sales much [w/video]

Taking a detailed look at the Honda lineup in the US, it isn't hard to see the strength of some models and the weaknesses of others. A recent report on Autoline Daily points out that its five core models - the Accord, Civic, CR-V, Odyssey and Pilot - make up a full 93 percent of Honda's sales in the US. Through April, Honda has sold 419,798 vehicles, and 389,474 of them were from these core models; not to mention the fact that the Accord was the top-selling car in the US last month.
This means that Honda could technically cut six of its 11 models and only lose about 5,000 sales per month. Of course, this is just some data crunching and there is no reason to believe that Honda is planning to kill off any of its models in the near future. In fact, it seems to be committed to the Ridgeline, while Japanese-made models that may actually lose money for Honda still fill unique voids. Scroll down for the video report - fast-forward to the 1:43 mark for the Honda info.

There was once a Honda Civic named the Honda Integra

So it turns out there was a Honda Integra that was actually a Honda Civic. This as opposed to the Honda Integra we already knew about that was just like our Acura Integra but with Honda badges sold in different markets. We noticed the oddity while crawling about used car listings (as one is wont to do). A sedan popped up that looked suspiciously like a mid-90s Honda Civic, but there was a shiny Integra badge on the back of it. Surely, this must be somebody’s idea of being funny, right? Wrong. The Honda Integra SJ exists, and itÂ’s essentially a rebadged Honda Civic Ferio. Or "Civic Sedan" as we knew it here. In other words, that means Honda sold two Honda Integras at the same time. One of them was the Integra that we all think of upon hearing the Integra name. The other was just a Civic Ferio that was half-prettied up to increase its appeal. After all, the Integra name was luxury. Maybe you already knew all of this, but the lack of definitive information online and presence of this car for sale prompted us to do a little research. In case you were wondering, SJ stands for Sedan Joyful, so this carÂ’s full name is the Honda Integra Sedan Joyful. It was sold as such from 1996-2001 in Japan. Its mini Wikipedia entry indicates that Honda created the SJ to bring a formal sedan to the Integra range. ThatÂ’s a bit weird, though, as there was literally an Integra four-sedan at the time. You could even get it as the hot GS-R version in the United States. Japanese buyers were even luckier, as Honda offered a sedan version of the Integra Type R there. Since the Integra SJ was a rebadged Civic Ferio, it came with the same equipment and engine. The 1.5-liter D15B four-cylinder engine was being used in the Ferio at this time, so thatÂ’s what the Integra SJ was rocking. ItÂ’s one of HondaÂ’s SOHC VTEC offerings, and it made a very respectable 128 horsepower. The D15B wasnÂ’t as potent as an engine like the B16A2 found in the 1999-2000 Honda Civic Si sold here that put out 160 horses, but it was also down one camshaft. Only the intake valves are affected by the cam here, which results in less power than the DOHC VTEC engines. All that said, the engine still revved to 7,200 rpm, and its power is respectable for the size of car.  ThereÂ’s a third name for the Civic Ferio/Integra SJ, as well. If you go to Thailand, you may come across the Isuzu Vertex, which is yet another rebadged Civic Ferio.