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Honda Civic Type R clocks 7:50.63 front-drive 'Ring record

Lapping the Nurburgring in under seven minutes may be the ultimate bragging right for supercars, but further back down the field, a battle is being waged between front-drive hot hatches to see which can scope a lap time under eight. Seat was first to claim the crown with the Leon Cupra at 7:58, which was subsequently beaten by the Renaultsport Megane 275 Trophy-R at 7:54. All the while Honda pledged to take the record with the new Civic Type R. And that's just what it's done. As you can see from the video above, Honda's new hot hatch clocked a time of 7:50.63, making it the fastest front-driver ever to lap the Nordschleife and blindingly fast by any account. Honda suggests that the lap was clocked while testing the stock street-legal rubber (and not on slicks) and claims that the roll cage clearly seen in the video was fitted "for safety reasons and not to add rigidity," with extraneous equipment like the front passenger seat and audio system were removed to compensate for the cage's weight. Of course with no official sanctioning body verifying these times and the equipment in which they're achieved, they're a subject of much debate, but there's no getting around the fact that the new Civic Type R is one very serious piece of machinery indeed. NEW HONDA CIVIC TYPE R THROWS DOWN NURBURGRING GAUNTLET - Honda announces Nurburgring lap time for Civic Type R development car - 7 minutes 50.63 seconds lap time is unmatched in the front-wheel drive hot hatch class - Lap time achieved in development car with technical specifications representative of the final production car At the world premiere of its all-new Civic Type R at the 2015 Geneva Motor Show (5 - 15 March; Stand 4250, Hall 4), Honda announced that a development car had achieved a 7 minutes 50.63 seconds lap time of the legendary 20.8 km/12.9 mile Nurburgring Nordschleife in Germany. This time is unmatched by any other front-wheel drive performance hatchback. The lap time was achieved during the final phase of pre-production testing in May 2014 by a Civic Type R development car. The development car was in a standard state of engine tune, with suspension, drivetrain, exhaust, brakes and the aerodynamic package identical to those of the production Civic Type R. The removal of equipment such as air conditioning, the front passenger seat and audio equipment offset the additional weight of a full roll cage (installed specifically for safety reasons and not to add rigidity).

Honda recalls 2.7 million vehicles for new air bag inflator defect

WASHINGTON — Honda said on Tuesday it will recall 2.7 million older U.S. vehicles in North America for potentially defective air bag inflators. The defect involves a different type of Takata inflator than those that have prompted the largest-ever auto safety recalls worldwide covering more than 42 million U.S. vehicles by 19 automakers with Takata air bag inflators. The new recall covers Honda and Acura automobiles from the 1996 through 2003 model years. Honda said it is aware of one field rupture of an inflator in the new recall campaign — a 2012 crash in Texas that resulted in an injury — and two in junkyards in Japan. The campaign covers 2.4 million U.S. vehicles and 300,000 in Canada, Honda said, adding that it has not determined recall numbers for other countries. Takata issued a new defect notice in November for inflators from four automakers, including Honda. Honda said all three vehicles "potentially were exposed to unusually high amounts of moisture prior to the rupture events." Honda said the recalls cover driver front airbag inflators manufactured with non-azide propellant and said "all inspections and repairs will begin in approximately one year, as replacement parts from alternative suppliers are not yet available." Honda said it "regrets any inconvenience or distress that this situation may cause to our customers as we seek to resolve this situation. Honda believes that the risk of improper airbag deployment in its vehicles remains very low at this time, but we cannot absolutely guarantee the performance of any recalled part." Related Video:

New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.