Honda Element Sc Sport Utility 4-door on 2040-cars

Auto blog

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Bisimoto 2014 Honda Odyssey packs 1,029 hp plus the kids

You know, the last time I drove a Honda Odyssey, I thought, "Man, this thing could really use another 781 horsepower." Thank goodness for the folks at Bisimoto, then, who have brought this "Power-Van" to the 2013 SEMA Show in Las Vegas. It's your standard seven-passenger Honda Odyssey with massive powertrain tuning to deliver a full 1,029 horsepower. Honda has not listed the torque output, but we imagine it's roughly eleventy billion foot-pounds.
That crazy power bump has been achieved through the use of - *deep breath* - an Infinity ECU, Arias pistons, ARP headstuds and bolts, Bisimoto's own 360-degree oil cap, a cat-back exhaust system, stainless mufflers, an improved fuel pump, new spark plugs, custom headwork, R&R custom steel rods, Turbonetics BTZ7265 twin turbochargers, a wastegate, blowoff valve, VP racing fuels and a whole lot more. Honda says the only chassis/suspension modifications come in the way of Fifteen52 wheels, 225/30-series Toyo T1 Sport tires and Young Guns performance exhaust coatings. So as far as we can tell, this thing still uses a front-wheel-drive setup. I bet it'll do somersaults.
Of course, this is SEMA, where we assume there's a four-modification minimum for any car that enters the Las Vegas Convention Center, so the Odyssey has been given added visual flair, as well. Outside, that means there's a Denmatic design theme, a whole mess of Honda accessories (check out that roof tub) and some new paint. Inside, upgraded upholstery has been fitted, as have Recaro seats.

Former Honda CEOs chide current boss about quality

Taking charge of a major corporation will never be without its challenges, and one of those - as Honda CEO Takanobu Ito is finding out - is filling the big shoes of those that came before. Ito's predecessors are apparently not pleased with what he's doing to the company, and are wasting no time in telling him so.
According to Reuters, two former Honda chiefs have recently visited Ito (pictured above with his predecessor Takeo Fukui) to talk to him about the Japanese automaker's quality issues, which they apparently regard as eroding the company's image. Nobuhiko Kawamoto, who served as CEO from 1990-98, reportedly came to Honda headquarters in Tokyo to deliver "stern words" to Ito last month. Kawamoto's immediate successor, Hiroyuki Yoshino, reportedly met with Ito under similar circumstances earlier this year.
Kawamoto and Yoshino are part of a larger group of former Honda executives who are concerned with the declining quality of the company's products under Ito's leadership. Where Honda once focused more on quality, collaborating more closely with parts suppliers,more recently the company has, in the eyes of those former executives at least, shifted its focus to quantity and to new technologies. That's what, the report alleges, has led to Honda recalling so many of its vehicles in recent years.