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Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Top Gear hosts' classic bikes head for auction

The BBC seems quite certain that Top Gear is making a return to television in 2016, but James May and Richard Hammond are extremely unlikely to be among the hosts. Instead, the two of them are probably following Jeremy Clarkson into any future endeavors, but for the time being that leaves the Little One and the Slow One unemployed. They won't have to worry too much about spending money in the meantime, though, because Bonhams is selling 12 motorcyles owned by the former TG stars on April 26. "Just because I'm unemployed now doesn't mean I have to get rid of everything. I was going to sell these bikes anyway. And those paintings, and my collection of Scalextric cars. Honest," May joked to Bonhams. However, the auction house was clear in its announcement that the cycles were consigned to the Spring Stafford Sale in the UK months before the Top Gear fracas. Eight of the bikes come from May's collection and are generally small-bore, Japanese models. They include a 49cc 1974 Yamaha FS1-E and a 1976 Suzuki AP50 E, but there's also a very attractive 1980 Ossa 250cc MAR trials bike. If you're looking for a bit more performance, Hammond's four offering include a 2010 Norton Commando 961SE and a 1970 Triton 500cc cafe racer. He's also selling a Yamaha FS1-E, though a year newer than May's. Unfortunately the Vincent Black Shadow and Honda RC30 the hosts are riding in these photos aren't part of the lots, but the whole list of the available models can be read in the announcement below and checked out in the gallery, above. Bonhams Spring Stafford Sale will include 12 motorcycles belonging to Richard Hammond and James May, former presenters of the popular motoring programme, Top Gear. May and Hammond discussed the sale of their respective motorcycles in their usual humorous manner: "Just because I'm unemployed now doesn't mean I have to get rid of everything," said May. "I was going to sell these bikes anyway. And those paintings, and my collection of Scalextric cars. Honest". Hammond added: "As a serious collector of motorcycles, it's important to review one's stable regularly, and the Bonhams Stafford sale is the ideal opportunity to move bikes on and possibly acquire new ones. I also have a canoe, and some Wharfedale hi-fi speakers, if anyone's interested".