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Tempe Honda, 8030 S. Autoplex Loop, Tempe, AZ 85284
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Here are this year's top 5 automaker April Fools’ jokes

Mon, Apr 2 2018

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive

Honda CR-V set to grow in its next-generation

Thu, Mar 17 2016

It's been accepted that cars grow with each successive generation. Honda looks to be stretching that theory as it conducts testing of the next-generation CR-V. It's big. Judging by these images, Honda has essentially taken a CR-V and inserted a big, long door between the B- and C-pillars, stretching the wheelbase by what has to be several inches at the very least. This makes it a virtual certainty that when the new model debuts, it'll be with both five- and seven-passenger variants. Not only will this give Honda an advantage over basically all of its two-row-only competitors, it'll also create separation between its new entry level CUV, the HR-V. Judging by the camouflage, we're also betting Honda has made some serious changes to the front end while still using the old CR-V's bones. You can see the engineers have jury-rigged some hefty auxiliary lights on the front fenders, since the entire fascia has been covered. And in back, there are (weirdly for a CR-V) two prominent exhausts. Judging by these images, the next CR-V is still pretty early in its development cycle. We wouldn't expect it to debut before early 2017. Related Video:

'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Sat, 14 Jun 2014

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."