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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Analysts say Honda's growing woes in Europe not just the economy

There is no denying that the European auto market is taking its lumps right now - just ask Peugeot - but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cuts in more than 20 years.
Despite an increase in output last year over 2011 (165,607 units compared to 97,459), the Swindon plant is still running well below its full capacity (250,000/year), and its 66 percent capacity is less than the expected breakeven point of industry analysts (75 to 80 percent). Unlike in the US, however, Honda's new CR-V and Civic aren't selling well, and the similarly sized Nissan Qashqai is outselling the CR-V at a rate of more than five to one. Slow CR-V sales are blamed on a relatively high price and the crossover's conservative styling. On the complete opposite side of the spectrum, the report notes that Nissan continues to experience growth at its UK operations, leading analysts to suggest that Honda can't blame the sour economy for much of its woes.

Watch a motorcycle racer nearly rub the wall at Macau's track

Motorcycle racer John McGuinness is no stranger to dangerous racetracks, having scored multiple victories in the frequently deadly Isle of Man TT. In this video, he trades the Snaefell Mountain Course's winding roads for the incredibly tight confines of the Macau Grand Prix circuit. The track is like China's version of the Circuit de Monaco, and it looks barely wide enough for two bikes to fit at some points in this clip. The claustrophobic layout makes the street track famously difficult for racing and occasionally deadly. McGuinness gives viewers a great tour of the track on his Honda Fireblade, and he frequently has his shoulders nearly grazing against the wall. You really get a sense of just how narrow the course gets. The ride looks both terrifying and very fun. If you want to see more of McGuinness' skill, here's a clip of him riding at Le Mans at night. We look forward to watching him at the Isle of Man again this year, too. McGuinness not only set a new electric bike lap record there in 2015 but also won the SES TT Zero Challenge. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.