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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Car and Driver lists 10Best for 2013, same as it ever was

Forgive us for having the distinct feeling of déjà vu, but it certainly feels like we've been here before. By that we are referring Car and Driver and the announcement of its annual 10Best vehicles for 2013. To be sure, it's an impressive selection of cars that combine heart-pounding performance and frugal sensibilities, but it also represents something of a broken record on the part of C/D. We're not so sure that's a flaw, though, as the resulting list is tough to argue with.
Vehicles like the Ford Mustang, Porsche Boxster, and BMW 3 Series have maintained their high-horsepower spots on this list for several years now. Even on the more practical and nimble end, the Honda Accord, Honda Fit and Mazda Miata have not budged. These continued spots are even in light of redesigns for some vehicles such as the Accord, Boxster and 3 Series.
In fact, the only newcomer to the 10Best list this year are the Scion FR-S/Subaru BRZ twins, which knocked out the Cadillac CTS-V. We think it would have been a huge misstep to have excluded the FR-S/BRZ, even in light of the supercharged Caddy's lamentable departure from 10Best.

Check out the Honda Civic hatchback's shapely rear end

The 10-generation Honda Civic is excellent in all but two areas – performance and utility. The upcoming Si and Type R will satisfy any performance qualms, while Honda will up the utility with its first US-market hatchback in over a decade. Here it is. These images, obtained by the folks at the CivicX forums, are our best look at the hatchback's shapely rear end. Honda kept true to the look of the Civic hatchback prototype shown in Geneva, ditching the twin center-exit exhaust pipes. We're hoping Honda revisits the design on a future Si hatchback, but keeps a similar rear bumper design. The large, black plastic inserts that house the rear reflectors are a more aggressive look than either the Civic coupe or sedan, but aren't flashy or overdone. Weirdly, the rear window reminds us of the Accord CrossTour's back glass, only not ugly. There's a healthy spoiler at the top of the window, along with a similarly sized unit connecting the two taillights. Again, this is mostly like the concept shown in Geneva. What's curious is the date that these images were captured. See, the Civic in the image above is boarding the vehicle carrier M/V Orion Highway. And if we Google the ship, we can see it left Southampton on July 29, stopped in Baltimore – home of an expansive vehicle processing center – on August 8. That means the new Civic Hatch is in the US already. Get excited, Civic fans. Related Video: