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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda Goldwing airbag recall spreads Takata mess to motorcycles

Recall, after recall, after recall, one thing has remained constant in the Takata airbag quagmire: The disaster has been confined to the four-wheeled realm. Not any longer. The Honda Goldwing, the first and so far the only motorcycle equipped with an airbag from the factory, has been recalled. A total of 2,701 motorcycles are involved in this recall, spanning the 2006 through 2010 model years, and only in certain regions. It's sort of confusing, so we suggest perusing the official notice below for all the details. But the gist is the same as ever – Takata's airbag inflators can rupture, potentially propelling shards of metal shrapnel at the vehicle's occupants. Or in this case, the motorcycle riders. Only Goldwings sold or operated in areas with high humidity or frequent temperature cycling are being recalled at this time. No schedule for repairs and replacements has yet been announced, but owners are invited to call Honda at 1-866-784-1870 for more information. As always, you can check the recall status of your vehicle with NHTSA's lookup tool using your car or bike's VIN. Related Video: RECALL Subject : Air Bag Inflator May Rupture , 1 INVESTIGATION(S) Report Receipt Date: MAY 24, 2016 NHTSA Campaign Number: 16V347000 Component(s): AIR BAGS Potential Number of Units Affected: 2,701 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor, Inc.) is recalling certain model year 2006-2010 Honda GL1800 (Gold Wing) motorcycles manufactured February 8, 2006, to May 14, 2009 originally sold, or ever registered, in Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, American Samoa, Guam, the Northern Mariana Islands (Saipan), and the U.S. Virgin Islands, or "Zone A." Additionally, unless included in "Zone A" above, Honda is recalling certain model year 2006-2008 Honda GL 1800 (Gold Wing) motorcycles manufactured May 10, 2007, to May 14, 2009 originally sold, or ever registered, in Arizona, Arkansas, Delaware, District of Columbia, Illinois, Indiana, Kansas, Kentucky, Maryland, Missouri, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Virginia, and West Virginia, or "Zone B." Motorcycles not originally sold or ever registered in either Zones A or B are not subject to this safety recall.

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.