2009 Honda Element Ex Sport Utility 4-door 2.4l on 2040-cars

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NYIAS: 2017 Honda Ridgeline marketing screwup

While checking out all the cars and trucks during the press days of the NYIAS I noticed that the Ridgeline was MIA at the Honda truck display on the lower level. Yes, it was on display at the Honda car display up on the main level — but this is a truck, not a car. Now critics of the Ridgeline will disagree with me here I'm sure, saying the Ridgeline was displayed exactly where it belongs: with Honda "cars." I beg to differ, obviously. There should have been several Ridgelines on display, and showing the various trim lines — and it should have been at both Honda displays. The one they did have on display was the high-zoot Black Edition, similar to the one pictured above. I spoke with Honda reps at both their car and truck displays about this, and their response was that the vehicle is not yet on sale. Duh... The last Ridgeline suffered from abandonment from Honda's marketing department, almost from the get-go; the result being dismal sales. If this new Ridgeline is to have any chance of succeeding, it needs to be plastered EVERYWHERE — and especially everywhere at one of the biggest auto shows on the planet. Truck buyers need to see it, touch it, sit in it, in all trim levels, and experience it as much as possible. What better place to do that than at the NYIAS? Yeah, it's not on sale yet, but it will be in a few short months. You blew it Honda. Big time. Again. Related Video:

Woman keys parking officer's car after receiving ticket

Police in Santa Ana, CA, are on the lookout for a local woman who vandalized a parking attendant's vehicle after being issued a parking ticket earlier this month. According to the Orange County Register, a Santa Ana Parking Department enforcement officer ticketed a 1988 Honda Accord for an expired meter just after 2:30pm on February 2. The suspect sat on the hood of the Honda while the officer issued the ticket. Apparently unhappy with the ticket, the woman tore it up on the spot. Then, using her car keys, she proceeded to carve a vulgar message into the hood of the parking enforcement vehicle parked next to her. When the parking officer returned to her vehicle, the unidentified suspect tapped on the enforcement vehicle's windshield, pointed at the damage to the hood, then fled in the Honda. The alleged vandal has not been identified by the Santa Ana Police Department yet since the Honda was recently sold in a lien sale and has not been registered by its new owner. The suspect, shown in surveillance footage from a local business, is described as a white female between 20 and 30 years old, just over five feet tall with a slim build and dark hair. Corporal Anthony Bertanga of the SAPD stated that the woman faces a misdemeanor charge and will probably need to reimburse the city for the cost of repairs to the parking enforcement vehicle. "Right now, it's on the taxpayers to fix the vehicle," said Cpl. Bertanga. The Police are asking Santa Ana residents to contact them with any information on the alleged vandal.

Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.