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Acura built just 91 examples of the ILX last month, here's why

The short life of the Acura ILX has been vexed by one glaringly odd standard equipment choice, mediocre reviews, getting outsold by its competition as it posted slower-than-projected sales and a pledge by Honda to upgrade its supposedly upgraded offering. Therefore, when Automotive News reports that just 91 of the Civic-based Acura sedans were manufactured last month - after a string of production months in double-digits - it would be easy to press the button for the alarm bells.
But that would be hasty, because it is actually the 2013 Honda Civic that is crimping the production pipeline of the ILX. The vastly higher sales numbers of the Honda meant that all three North American plants that produce it needed to crank up output to satisfy dealer inventory needs, including the Greenburg, Indiana plant that makes both the Civic and the ILX. As the classic guns-vs-butter Economy 101 lesson taught us - in which making more of one necessarily means making less of the other - well, the Civic is the gun.
Honda prepared for this eventuality by cranking out the Acuras while it got ready for Civic production. The ILX has held steady at about 500 units shy of company projections every month, and the current inventory represents about 90 days worth of sales. That makes Greenburg's ostensibly low numbers in line with the realities of the ILX, and the situation probably won't change much as Acura gets ready for the improved 2014 ILX.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

The most efficient gas or hybrid cars of 2024: Not the greenest, but still very green

Not a single electric vehicle appears on the “greener choices” list assembled by the American Council for an Energy-Efficient Economy (ACEEE) in its annual compilation of the most environmentally friendly cars in the United States. But for potential car buyers seeking an efficient, fairly affordable gasoline or hybrid vehicle this year, the list of 12 cars, trucks and SUVs can help with decision making. Topping this yearÂ’s list was the gas/hybrid Honda Accord, priced at $33,990 with an estimated annual fuel cost of $982. Rank Make & Model Powertrain Vehicle Class Green Score MSRP Estimated Annual Fuel Cost* 1 Honda Accord Gas Hybrid Large Car 62 $33,990 $982 2 Kia Niro FE Gas Hybrid Compact SUV 61 $28,315 $885 3 Mitsubishi Mirage Gas Compact Car 59 $17,955 $1,189 4 Lexus ES 300h Gas Hybrid Midsize Car 59 $44,590 $1,073 5 Lexus NX 350h Gas Hybrid Midsize SUV 57 $43,465 $1,207 6 Ford Maverick Gas Hybrid Compact Pickup 55 $24,900 $1,297 7 Toyota Sienna Gas Hybrid Minivan 55 $39,080 $1,304 8 Mini Cooper Convertible Gas Subcompact Car 54 $35,700 $1,412 9 Toyota Highlander Gas Hybrid Large SUV 54 $40,720 $1,348 10 Kia Soul Gas Small Wagon 53 $21,565 $1,467 11 BMW Z4 sDrive30i Gas Two-Seater 50 $53,600 $1,626 12 Mercedes-Benz GLA250 Gas Hybrid Large Van 49 $43,000 $1,596 13 Volvo V90CC B6 Gas Hybrid Midsize Wagon 45 $59,800 $1,843 14 Ford Ranger Gas Standard Pickup 43 $32,670 $1,968 *ACEEE analysis using EIA data of the annual cost of driving 15,000 miles In making its evaluations, the ACEEE examines each 2024 model based on its cost to human health from air pollution associated with vehicle manufacturing and disposal, the production and distribution of fuel or electricity, and vehicle tailpipe emissions. The group also takes into account air pollution associated with EV battery manufacturing. The organization also ranks what it calls the “greenest” cars — it selected the Toyota Prius Prime SE plug-in hybrid is the greenest model of 2024. As well as the “Meanest.Â’Â’ or least efficient vehicle. At the top of that list this year was Mercedes-Benz AMG G63. The group says that the greener choices are those that are available nationwide “with among the lowest environmental impacts in each vehicle class but that didnÂ’t make the Greenest List.