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Honda CR-V named Motor Trend SUV of the Year for 2015

Motor Trend has announced the results of its 2015 SUV of the Year competition, and from a field that included the new Porsche Macan, Cadillac Escalade, Subaru Outback, Chevrolet Suburban and BMW X5, the buff book has awarded the gold calipers to the 2015 Honda CR-V. If that result surprises you just a little, well, get to the back of the line.
MT looked at six different categories ranging from overall design to efficiency - both fuel economy and carbon footprint - to safety and value to pick its winner, singling out the refreshed Honda while paying particular praise to its new 2.4-liter Earth Dreams four-cylinder engine and continuously variable transmission. A tighter steering ratio was also cited as a big source of improvement.
"There was a lot of contentious debate," MT Technical Director Frank Markus told Autoblog, indicating that nearly half the judges approached the final round of voting with an eye towards the redesigned Jeep Cherokee. "This year's field included some pretty fancy and fast iron, but the thoughtful changes made by Honda to hone its best-seller entry in that crowded compact cross-over segment really did the trick."

Analysts say Honda's growing woes in Europe not just the economy

There is no denying that the European auto market is taking its lumps right now - just ask Peugeot - but Honda might be taking this downturn on the chin a little harder than some of the other Japanese automakers doing business on the continent. Automotive News Europe is reporting that things have gotten so bad for Honda that it will be cutting 800 workers from Swindon, England plant that builds the CR-V, Civic and Jazz (a.k.a. Fit). This will be the first time Honda has made such cuts in more than 20 years.
Despite an increase in output last year over 2011 (165,607 units compared to 97,459), the Swindon plant is still running well below its full capacity (250,000/year), and its 66 percent capacity is less than the expected breakeven point of industry analysts (75 to 80 percent). Unlike in the US, however, Honda's new CR-V and Civic aren't selling well, and the similarly sized Nissan Qashqai is outselling the CR-V at a rate of more than five to one. Slow CR-V sales are blamed on a relatively high price and the crossover's conservative styling. On the complete opposite side of the spectrum, the report notes that Nissan continues to experience growth at its UK operations, leading analysts to suggest that Honda can't blame the sour economy for much of its woes.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.