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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Acura NSX GT3 to make public debut this week at Mid-Ohio

The new Acura NSX had a very long and very public gestation period. The car went through a number of redesigns and revisions, all while enthusiasts watched and waited. With the production version just now ramping up for customer deliveries, Acura revealed that it was working on a race car for FIA GT3 homologation. While the car was shown in New York, no one outside of Honda has seen it testing on track. This week, the NSX GT3 will make its public testing debut at Mid-Ohio Sports Car Course ahead of the Pirelli World Challenge and IndyCar races. View 13 Photos While the car will be on track during testing and practice sessions, it won't actually be competing with the rest of the field. The car is still in the testing phase and won't be fully FIA approved until at least September. Acura is confident that the car will make its racing debut in 2017. The company also made it clear that this is not the final version of the car and that things like aero and engine tuning are still being worked out. Until now, the NSX GT3 has only tested at private events in Europe, Japan and the US. This week, the NSX GT3 will be piloted by Dutch racing driver Peter Kox. Kox drives for RealTime Racing, a team that currently campaigns an Acura TLX GT. This week's car will be the primary tester, though if something goes sideways there are multiple backup cars. The NSX GT3 differs in a number of ways from the road car, most notably its lack of hybrid all-wheel drive system. The NSX GT3 uses the same twin-turbocharged V6 as the road car, but sends all the power through the rear wheels. It also uses the same space frame as the road car. While the road going version receives final assembly in Honda's Ohio factory, final touches to the GT3 car are done elsewhere. Although the car will only be testing on Thursday and Friday, it will be on display all weekend in the paddock. For more info on this weekend's Mid-Ohio race, check out the Pirelli World Challenge page here. Related Video: Motorsports Acura Honda honda nsx acura nsx gt3

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.