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Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.

Honda exclusive to McLaren at least until 2017

Next year Honda will return to Formula One after a seven-year absence, bringing the first Japanese automaker to compete in the top-tier racing series back into the fold. But though it started in 1964 much as it ended in 2008, running its own team (much like Ferrari and Mercedes do today), its new F1 program will see it revert to engine-supplier status (like Renault did when it sold its team to Lotus).
The arrangement will be exclusive to McLaren for the 2015 Formula One World Championship. But what fans and insiders alike have been wondering is how it might expand after that. Well, now we have at least part of the answer.
According to the F1 business insiders at Pitpass, Honda motorsport chief Yasuhisa Arai told a group of journalists at this past weekend's race in Shanghai that the deal with McLaren will be exclusive not only in 2015, but also in 2016. In other words, it won't be until 2017 at the earliest before Honda might begin supplying engines to any other teams, if at all.

2017 Honda Ridgeline First Drive

Over the years, the quest to build a better pickup truck has resulted in nothing but failure. Only one basic formula has proven successful: body-on-frame, front-engine, solid rear axle, and an optional transfer case for true four-wheel drive. And it helps to wear an American nameplate. The 2017 Honda Ridgeline is none of those things. Instead, it's a unibody. The engine is up front, but it's mounted transversely since the truck is based on front-wheel-drive architecture. And one look is all it takes to confirm the Ridgeline is not a Ford, Chevy, or Ram. In the face of ever-bolder and blockier competition, the Ridgeline looks, dare we say, aerodynamically sound. It's all based on the rational desire for greater efficiency, comfort, and convenience. In the same way that a car-based crossover is a better choice for most families than a truck-based SUV, the Ridgeline is a better choice for a large swath of pickup buyers. It really is more comfortable, more fuel efficient, roomier, and easier to live with than its primary competitors. Those same things could be said of the old first-gen Honda Ridgeline. But where the 2006 model was terribly unattractive and ambiguously styled, the new 2017 model is at least recognizable as a pickup. Gone are the buttresses of the old truck, replaced by a more traditional bed that is four inches longer than before. That bed is molded from a strong, dent- and scratch-resistant fiber-reinforced plastic material that's UV treated so that it doesn't need paint to keep from fading in the sun. A pair of dirtbikes or a single ATV fit nicely with the tailgate down. There's still a trunk recessed in the rear of the bed, complete with a drain plug so that it can be hosed out or filled with ice to keep drinks cold. Eight tie-downs come standard, each rated to hold up to 350 pounds. A power outlet is nestled behind a hidden door in the bed, but a two-prong design and 400-watt max rating limit its usefulness. Carried over from the first generation is a dual-action tailgate that can fold down or swing open, hinging on the driver's side. A new feature is an in-bed audio system that should prove a hit at tailgate parties. Plug a television into the in-bed outlet, connect to the car's audio system, dump some ice in the trunk, and you're good to go. Check out the innovative tailgate and in-bed audio in our Short Cut videos below. And stick around for the third video to see a load full of rocks dumped in that heavy-duty plastic pickup bed.