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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda Tourer BTCC car lavished with photographic love

Back in December, Honda Yuasa Racing gave us one image of the Civic Tourer entrant it's fielding in the 2014 British Touring Car Championship. Thanks to media days at Brands Hatch and a few photos from Oulton Park, we've got a whole photo album of the elongated Civic that will attempt to continue Honda's BTCC winning ways and shots of drivers Gordon Shedden and Matt Neal.
This is the first wagon to race in the BTCC since 1994, when Jan Lammers and Rickard Rydel had just one year to throw the Volvo 850 Estate BTCC between the kerbing. The following year, the rules were changed so that rear wings couldn't extend above the roofline or beyond the rear bumper, which meant the end of Volvo's blue and white "pizza delivery wagon."
The season begins on March 30 at Brands Hatch, when Shedden and Neal will begin trying to wrest the driver's championship crown from Pirtek Racing. We don't know anything more about the manufacturer entry go-fast Civic Tourer, however, which means this is just an easy feast for the eyes. Because racing wagon.