No Reserve 1999 Honda Civic 4dr Sdn Ex A on 2040-cars

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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda Civic, Volvo XC90 named 2016 North American Car and Truck/Utility of the Year

It's a great day to be the Honda Civic and Volvo XC90. These cars are the official 2016 North American Car and Truck/Utility of the Year, with the awards just having been announced at the Detroit Auto Show. The Civic is a great car, and a fantastic entry in the compact class. To us, its win isn't a surprise, though our enthusiast hearts were really rooting for the runner-up Mazda MX-5 Miata. The new Chevy Malibu was also a finalist for this year's award. As for the Truck/Utility award, we wholeheartedly agree with the Volvo XC90 choice. It's a fantastic-looking, premium, tech-forward vehicle, and represents a huge step forward for Volvo here in the United States. But its runners-up, the Nissan Titan XD and Honda Pilot, are also great choices, bringing a lot of stiff competition to some pretty important segments. Here's how the jury voted: Car of the Year Honda Civic – 203 points Chevy Malibu – 181 points Mazda MX-5 Miata – 146 points Truck/Utility of the Year Volvo XC90 – 310 points Honda Pilot – 111 points Nissan Titan XD – 109 points

Honda CR-V named Motor Trend SUV of the Year for 2015

Motor Trend has announced the results of its 2015 SUV of the Year competition, and from a field that included the new Porsche Macan, Cadillac Escalade, Subaru Outback, Chevrolet Suburban and BMW X5, the buff book has awarded the gold calipers to the 2015 Honda CR-V. If that result surprises you just a little, well, get to the back of the line.
MT looked at six different categories ranging from overall design to efficiency - both fuel economy and carbon footprint - to safety and value to pick its winner, singling out the refreshed Honda while paying particular praise to its new 2.4-liter Earth Dreams four-cylinder engine and continuously variable transmission. A tighter steering ratio was also cited as a big source of improvement.
"There was a lot of contentious debate," MT Technical Director Frank Markus told Autoblog, indicating that nearly half the judges approached the final round of voting with an eye towards the redesigned Jeep Cherokee. "This year's field included some pretty fancy and fast iron, but the thoughtful changes made by Honda to hone its best-seller entry in that crowded compact cross-over segment really did the trick."