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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda production knocked offline by ransomware cyberattack

Honda has suspended automobile and motorcycle production at several facilities around the globe due to a suspected ransomware cyberattack. According to reports in Japan, domestic production is back online and shipments are flowing out of its Japanese plants. Facilities in Ohio, where popular models like the Accord and CR-V are produced along with the Acura ILX, TSX and NSX, as well as those in Turkey, India and Brazil are reportedly still offline. "On Sunday, June 7, Honda experienced a disruption in its computer network that has caused a loss of connectivity, thus impacting our business operations," Honda said in a statement. "Our information technology team is working quickly to assess the situation." The suspected attack affected Honda’s production globally starting on Monday, forcing some plants to stop operations as the company needed to ensure that its quality control systems were not compromised. In addition, the automaker confirmed via Twitter that its Customer Service and Financial Services are currently unavailable. At this time Honda Customer Service and Honda Financial Services are experiencing technical difficulties and are unavailable. We are working to resolve the issue as quickly as possible. We apologize for the inconvenience and thank you for your patience and understanding. — Honda Automobile Customer Service (@HondaCustSvc) June 8, 2020 The Telegraph (subscription required) in the UK reports that Honda's servers were infected with the EKANS (that's snake spelled backwards) malware, which encrypts data until payment is made to the attackers, who then provide the decryption key. Related Video:

Why Japan's government is looking to curb its adorable kei car market

Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car