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Driver saved from sinking car in Houston by live news reporter

Heavy rains in Houston, Texas, have turned some roadway underpasses into temporary lakes. While covering the adverse weather, a reporter named Steve Campion engaged in what may be the most half-hearted rescue attempt ever captured on video. The whole clip is a slow-motion disaster that's hard to look away from. The reporter and a cameraman are already on the scene when a driver in a Honda Insight arrives and thinks he can ford the deluge. The plan fails immediately, and the car is quickly in too deep. Despite trying to reverse out of the bad situation and even turning on the windshield wipers, this guy is stuck. Floating, in fact. Campion doesn't even try to hide his contempt and confusion as this unfolds in front of him. "Why are you doing that," the journalist initially asks. He and the cameraman don't leap to action at this scene, either. "What do we do? I don't want to..." the reporter says. The Insight driver seems to be in shock, seemingly unable to process the situation even as his vehicle is sinking. Eventually, the reporter and cameraman convince the guy to leave his vehicle. By the time the driver gets to dry land, his Honda is barely visible above the water. The Honda owner seems unharmed, but the reporter probably doesn't deserve much credit for the rescue, regardless of how it's portrayed on KTRK in Houston. See if you agree after watching the video. Related Video:

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda next to open museum to Google Street View

Had your fill of tooling around the Lamborghini Museum on Google Street View? Maybe Italian supercars aren't your thing? Then we've got good news, because The House That Ferruccio Built isn't the only automotive museum in cyberspace: now the Honda Collection Hall has opened its doors to the crew from Mountain View, too.
The Honda Collection Hall, for those who haven't made it out to Japan's Tochigi Prefecture, is a grand three-story museum dedicated to all things Honda. It's located at the Twin Ring Motegi, and has been open since 1998. Inside visitors will find everything from robots and scooters to SUVs and racing cars. But if you can't make it there in person, you can check out all three levels of floorspace on Street View right from the comfort of your home. Check out the images above and the interactive map below.