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Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda Civic, Volvo XC90 named 2016 North American Car and Truck/Utility of the Year

It's a great day to be the Honda Civic and Volvo XC90. These cars are the official 2016 North American Car and Truck/Utility of the Year, with the awards just having been announced at the Detroit Auto Show. The Civic is a great car, and a fantastic entry in the compact class. To us, its win isn't a surprise, though our enthusiast hearts were really rooting for the runner-up Mazda MX-5 Miata. The new Chevy Malibu was also a finalist for this year's award. As for the Truck/Utility award, we wholeheartedly agree with the Volvo XC90 choice. It's a fantastic-looking, premium, tech-forward vehicle, and represents a huge step forward for Volvo here in the United States. But its runners-up, the Nissan Titan XD and Honda Pilot, are also great choices, bringing a lot of stiff competition to some pretty important segments. Here's how the jury voted: Car of the Year Honda Civic – 203 points Chevy Malibu – 181 points Mazda MX-5 Miata – 146 points Truck/Utility of the Year Volvo XC90 – 310 points Honda Pilot – 111 points Nissan Titan XD – 109 points