Black Civic 2006 Coupe Si Mint Standard on 2040-cars

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Senna's McLaren drives Honda up the wall

Honda is getting excited for its imminent return to Formula One with McLaren. So excited, in fact, that it got its new/old friends from Woking to loan it one of its old F1 cars. But not just any old F1 car...
On display at the Honda stand in Frankfurt this year is the 1988 McLaren MP4-4 in which the legendary Ayrton Senna drove to fifteen out of sixteen grands prix that season to take the championship in spectacular style.
Honda provided the engine for that car, a 1.5-liter turbo V6 with upwards of 600 horsepower to propel less than 1,200 lbs. Of course this being a static display car, it's likely been stripped of its engine, gearbox and most other internal mechanical components. But that doesn't make the sight of it any less memorable.

Junkyard Gem: 1992 Acura Vigor

Honda was the first of the Japanese car manufacturers to bring a separate luxury brand to the United States, with the (Civic-derived) Integra and (Rover-related) Legend appearing as 1986 models. By the early 1990s, Infiniti and Lexus had muscled in with their own gadget-laden luxury machines, with even Mitsubishi and Mazda offering legitimate competition for the two Acura models. Something had to be done, in the viewpoint of Soichiro Honda, and so the NSX sports car was introduced as a 1991 model, followed by the Vigor luxury sedan the following year. Here's one of those rare first-year Vigors, found in a Denver self-service boneyard recently. The idea behind the Vigor (which, like the Integra, Legend and NSX, was badged as a Honda in its homeland) was that it would squeeze in between the Integra and the Legend and steal some sales from the Lexus ES 250 as well as European machinery. The Vigor was a front-wheel-drive car, but its engine was mounted longitudinally and angled to clear the hood. The differential sat directly beneath the engine and received power via a tortured maze of shafts. The reason for all this powertrain complexity was the fact that the Vigor's engine was a SOHC straight-five that wouldn't fit the engine compartment using Honda's usual transverse mounting (though both Daewoo and Volvo managed the feat with straight-six engines later on). The U.S.-market Vigor's 2.5-liter five-banger was rated at 176 horsepower and 170 pound-feet. The base transmission was a five-speed manual, but this car has the optional $750 four-speed automatic ($1,696 in 2024 dollars). This car is the cheaper Vigor LS model, so its MSRP was $24,999 ($56,539 after inflation). You could get a slightly smaller but still feature-laden '92 Honda Accord EX for just $20,175 ($45,629 now), though, and the cushier (though less nimble) Lexus ES 250 started at just $21,300 ($48,173 in today's money). American car shoppers just couldn't figure out the Vigor, and sales were weak. 1994 was the final year for the Vigor, and the TL replaced it beginning as a 1996 model. This one drove just over 160,000 miles during its life. Don't think of it as a drive to work. Think of it as a 30-minute vacation. If you get a German luxury sedan instead of a Vigor, you'll be sorry! I miss you… S. As was nearly always the case during the 1980s and 1990s, the JDM commercials were more fun.

Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.