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The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

McLaren and Honda rekindle a winning combination

With the 2014 Formula One World Championship now drawn to a close, all eyes are fixed on next season. And for both McLaren and Honda, that means the dawn of a new era – or hopefully, the return to one bygone. After twenty years running Mercedes engines, McLaren is switching back to Honda next season, rekindling the most successful partnership the once-dominant team has ever had. Immediately after swapping to Honda power in 1988 – and with Ayrton Senna and Alain Prost behind the wheel – McLaren entered its winningest era, racking up four consecutive world championships. In the two decades it's spent under Mercedes power since, it won three drivers' titles and one constructors', leaving the relatively brief Honda era as its most successful. It was also the most successful for Honda, which had enjoyed success with Williams and some with Lotus, but far more with McLaren – the likes of which it was never able to recreate. The Japanese automaker that was the first to break into the Euro-centric series left grand prix racing when it left McLaren, and despite returning to fund its own team for the better part of a decade, claimed but one checkered flag before calling it quits again. Whether the new collaboration will return both outfits to the winner's circle remains to be seen, but we're looking forward to finding out. In the meantime, after releasing a couple of images from the video shoot last week, McLaren has put out this minute-and-a-half video clip showing the MP4-29H running a few laps around Silverstone, marking the official start of what could be the second reign of the McLaren-Honda dynasty. News Source: McLaren Motorsports Honda McLaren Racing Vehicles Videos F1 mclaren-honda