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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Max Verstappen beats Charles Leclerc to win Austrian Grand Prix

SPIELBERG, Austria — Red Bull's Max Verstappen won the Austrian Grand Prix after beating Ferrari's Charles Leclerc in a wheel-banging battle of the 21-year-olds on Sunday, subject to a Formula One stewards' enquiry. The Dutchman's victory for the second year in a row at Spielberg also dealt champions Mercedes their first defeat of the season. Verstappen seized the lead from Leclerc, who had led from pole position, two laps from the end with the dueling pair making contact into the tight uphill turn three as the crowd roared. Race stewards investigated the contact after the race, and ultimately cleared Verstappen. He crossed the line, acclaimed by thousands of orange-shirted Dutch fans at a circuit owned by Red Bull, 2.7 seconds ahead of the Monegasque. The pair were the sport's youngest ever top two. Valtteri Bottas was third for Mercedes, who saw their streak of 10 successive wins — eight this season — come to an end. Championship-leading teammate Lewis Hamilton, winner of the previous four races, finished fifth and behind Ferrari's Sebastian Vettel. Five-times world champion Hamilton remains well in front in the standings, 31 clear of Finland's Bottas after nine of 21 races. HONDA FIRST The victory was the first for a Honda-powered car since Britain's Jenson Button won in Hungary in 2006 for the Japanese manufacturer's own team, and a welcome antidote to last weekend's dull French Grand Prix. Verstappen, now with six career wins, was also the last driver to beat Mercedes — in the Mexican Grand Prix last October. "For Honda to win again here is incredible," said the youngster, who had to fight back from eighth at the end of the first lap after getting bogged down on the front row at the start. The Red Bull came into a league of its own after the pitstops with Verstappen scything through the field one car at a time and then chasing down Leclerc. "After that start, I thought the race was over," said Verstappen. "It's hard racing, otherwise we have to stay at home. If those things are not allowed in racing, then what's the point of being in Formula One," he added when asked about the summons. The Monegasque, forced wide as Verstappen went through, said he would let the stewards decide. "On the incident for me it was pretty clear in the car," he said. "I don't know what it looked like from the outside but we'll see what the decision is.

Gladiators, Pilots, and Palisades, plus a couple boring crossovers | Autoblog Podcast #562

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. The duo discuss the leaked Jeep Gladiator, Ford's Baby Bronco, the Aston Martin DBX, and then touch on other reborn names like the Honda Pilot. They also discuss how boring crossovers have taken over as the family car of choice in the United States and debate the merits of turbocharged V6 engines versus the classic American V8. Finally, we spend your money.Autoblog Podcast #562 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Jeep Gladiator leaked Hyundai Palisade and Honda Pilot teased Aston Martin DBX Ford Baby Bronco leaked Boring crossovers Ford F-150 2.7-liter EcoBoost Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts LA Auto Show Aston Martin Ford GMC Honda Hyundai Jeep Truck Crossover SUV honda pilot jeep gladiator aston martin dbx hyundai palisade ford baby bronco