2023 Honda Civic Sport on 2040-cars

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Honda to reveal production Civic Type R in Geneva

Honda has been working on its new Civic Type R for some time now. We drove a prototype over a year ago, and have since seen the Japanese hot hatch as a pre-production concept twice now – once in Geneva last year, and again in Paris. But at this year's Geneva Motor Show in March, the Japanese automaker will finally present the production version. Previewed in the teaser video above, the new Civic Type R promises to be among the kings of the hot hatchdom, packing a new 2.0-liter turbocharged VTEC engine and extreme styling. Unfortunately this version won't be coming to the US, but according to recent reports, another version will. Alongside the production pocket rocket, Honda will mark the European debuts of the NSX, Jazz (known to us as the Fit) and the new HR-V subcompact crossover at the Swiss expo, where it will also showcase its new McLaren-Honda F1 racer and the FCV concept. 28.01.2015 Civic Type R and NSX Supercar Lead Host of Premieres From Honda at 2015 Geneva Motor Show - Honda to unveil flagship performance models with world premiere of production Civic Type R and European premiere of NSX - Production models of all-new Jazz and HR-V to be unveiled, as well as first showing in Europe of FCV Concept fuel cell vehicle - 2015 McLaren-Honda F1 racer showcased ahead of season opener Signalling a new era for the Honda brand in Europe, every model in the range will be new or refreshed in 2015, with many being unveiled in production guise for the first time at the Geneva Motor Show in March. Performance cars for road and track, family cars and a fuel cell concept will all feature on the Honda stand. The return of two performance legends Geneva will see the global premiere of the Honda Civic Type R production car. The 'race car for the road' will be the most extreme Type R ever built, with blistering performance and thrilling dynamics that set new standards in the segment. A world-first application of Honda's new 2.0 litre VTEC Turbo engine, aggressive function-led styling and pioneering new chassis technologies combine to deliver one of the most immersive and rewarding driving experiences available in any sector. For fans keenly anticipating the launch of Honda's latest hot hatch icon, a dedicated Type R microsite goes live on 28 January.

Alonso and Button try out Honda's Uni-Cub mobility scooter

As two of the best racing drivers in the world, Fernando Alonso and Jenson Button have some pretty serious wheels at their disposal. They'll both be driving the latest McLaren-Honda MP4-30 on the track this year, will likely have access to supercars like the new Acura NSX or McLaren 650S for toying around with when they're not working, and probably each have an enviable motor pool of their own at home. This, then, must have been quite a change of pace for them both. As you can see from this video tweeted by McLaren, the two highly accomplished F1 drivers hopped on a very different set of wheels recently: namely, Honda's Uni-Cub "personal mobility device." The experimental electric motorized bar stool is controlled by shifting your weight to and fro (like a Segway), but stands just two feet tall and tops out at less than four miles per hour. At that rate, it would take them almost an hour to take one lap around the Circuit of the Americas in Austin, TX, where the 2015 United States Grand Prix will be held in October. In that same time span, for perspective's sake, they'd be lapped more than 30 times by their rivals... so they'd better stick to the racing machinery once the championship gets under way. What happened when @alo_oficial and @JensonButton got hold of a UNI-CUBAcA?A¦ https://t.co/YP8r9z1OsG - McLaren (@McLarenF1) February 10, 2015

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.