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Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Honda to offer $184k street legal version of MotoGP racer [w/videos]

Fancy yourself a motorcycle racing talent on par with MotoGP factory riders like Dani Pedrosa and Marc Marquez? Have $184,000 to spend on a bike to prove it? Then get an order in on the Honda RC213V-S when the Japanese motorcycle maker begins taking global reservations on July 13. RC213V-S is designed to be the closest thing possible to legally riding Honda's two-time championship winning RC213V MotoGP racer on the street. Outside of the US, buyers can even spec an optional kit to make the bike track-only but raise the performance even higher. All versions use a 1.0-liter V4 and six-speed gearbox making 157 horsepower and 75 pound-feet of torque or over 212 hp and 87 lb-ft with the tuning package. That's not as much power as the Kawasaki Ninja H2R, but the Honda is a lightweight at 375 pounds for the street version or 353 lbs with the kit. In comparison, the factory racing example weighs just 348 lbs and produces over 235 hp. Being rideable on the road means losing some of the race bike's high-tech features, though. For maintenance reasons, the engine now uses coil-sprung valves, rather than the pneumatic units in MotoGP, and the seamless-shift transmission is replaced with a traditional one. Also there's some added equipment for legal reasons like lights, mirrors, and a muffler, plus useful things like a speedometer and starter. Honda has put out a few videos showing Marquez riding an RC213V-S and one opening up on track. Both are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HONDA TO LAUNCH RC213V-S BY TURNING RC213V COMPETING IN MOTOGP RACES INTO A MODEL FOR PUBLIC ROAD RIDING 11/06/15 The RC213V is a machine exclusively for racing that has won consecutive championships in the MotoGP class of the FIM Road Racing World Championship Grand Prix (hereinafter called "MotoGP") in 2013 and 2014. Honda has made changes to some of the specifications of the RC213V, and will now introduce this as the RC213V-S. It is possible to ride the RC213V-S on public roads, and Honda will start accepting order entry for this new model on July 13, 2015. In 1954, Honda declared its intention of participating in the Isle of Man TT races, which were a part of the Road Racing World Championship Grand Prix at the time.