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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

SAE World Congress: Honda FCEV fuel cell stack has cells just 1 mm thin

The only update we have for people who are paying ultra-close attention to the progress of the hydrogen-powered Honda FCEV concept is that we now know how thin the individual cells in the car's fuel cell stack are. Speaking at the 2015 SAE World Congress in Detroit this week, American Honda Motor Company Manager of fuel cell vehicle marketing, Steve Ellis, told AutoblogGreen that the fuel cell stack is now 33-percent smaller and offers a 60-percent improvement in power density. We knew this already. What we didn't know is how Honda got there. Ellis said that these improvements are due in part to a reduction in the size of the fuel cell thickness. Each cell in the stack is one millimeter thick, he said. For everyone who isn't counting the millimeters of this car, here's the broader situation. Honda and the state of California (and others) are working hard on getting H2 infrastructure up can running. "The stations are accelerating as we speak," Ellis said. Three new stations have opened in the last few months and the state has pledged $20 million per year until there are 100 stations in California. Honda has also invested in FirstElement to install stations. The production FCEV will feature a range of over 300 miles and have a three-to-five minute refueling time. The car will launch in Japan in March 2016, with US and European sales starting at some unspecified time after that.

Japanese spark plug giant NGK pleads guilty to price fixing, to pay $52M fine

The ongoing investigation by the Department of Justice into price fixing in the automotive industry has nabbed one more company breaking the law. Japanese parts giant NGK Spark Plug Company agreed to plead guilty to a felony count of pricing fixing and bid rigging in the in the US District Court in Detroit. Its punishment is a $52.1 million criminal fine and to continue to cooperate with the DOJ's sleuthing into the problem.
According to the DOJ, NGK conspired to fix prices on spark plugs, standard oxygen sensors, and air fuel ratio sensors on vehicles from major automakers in the US, including the former DaimlerChrysler, Honda and Toyota, in a scheme that ran from at least January 2000 to July 2011. The charge claimed that the company and its co-conspirators held meetings where they agreed on bids and price quotes that were submitted to the automakers.
With the latest plea, the DOJ has caught 28 companies and 26 executives for price-fixing and bid rigging in the auto parts industry, and they have collected $2.4 billion in criminal fines. In 2013, the feds brought nine Japanese suppliers down at once, to collect $740 million. Scroll down to read the DOJ's complete announcement of the case.