2014 Honda Civic Lx on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Suppliers love Toyota and Honda: Why that matters to you

You might think that a survey of automotive suppliers and their relationship with OEMs is the automotive equivalent of nerd prom. In some ways that's what the North American Automotive OEM-Supplier Working Relations Index (WRI) is. The study, the 17th annual conducted by Planning Perspectives Inc., is based on input from 652 salespeople from 108 Tier One suppliers, or, PPI points out, 40 of the top 50 automotive suppliers in North America. Suppliers to General Motors, Ford, FCA, Toyota, Honda, and Nissan. But the results have consequences in terms of tens of millions of dollars for OEMs - and in the quality, technology, and cost of the next vehicle you buy. There are a couple of ways to look at the results of the WRI. One is, "So what else is new?" And the other is, "Damn! How did that happen?" The study looks at five relationship areas — OEM Supplier Relationship; OEM Communication; OEM Help; OEM Hindrance; Supplier Profit Opportunity — within six purchasing areas — Body-in-White; Chassis; Electrical/Electronics; Exterior; Interior; Powertrain. In the overall rankings, Toyota is on top for the 15 th time in 17 years, with a score of 328. Honda, the only company to best Toyota (in 2009 and 2010), comes in second, at 319. Those two companies, explains John Henke, president of PPI, have collaborative working arrangements with colleagues and suppliers alike built into the very fabric of their cultures. This, however, is not a situation where one can readily conclude it is about "Japanese companies," because the third company with headquarters on the island of Honshu, Nissan, came in dead last. This is the "How did that happen?" portion. The Nissan score of 203 puts it 125 points behind Toyota. There hasn't been a number that low since the then-Chrysler Corp. scored 187 in 2010, when the company was clawing its way out of the recession. Clearly, the suppliers don't feel particularly engaged by the buyers at Nissan. Henke explains that whether a company does well or not on the WRI is rather simple. All people do things based on what they're measured on. "If you're measured on taking 10% out of your annual buy, you immediately know how to do it. But if you're also measured on improving relations, suddenly there is a new dynamic as to what you can do to achieve both.

Watch the latest Civic Type R hit the track in Japan

The latest Honda Civic Type R is very sweet forbidden fruit because the launch of the new generation Civic in the US suggests that the 306-horsepower turbocharged hot hatch might not arrive on this continent in its current form. However, the next one should come here and could have an even more powerful version of the Ohio-made 2.0-liter engine. While North American buyers wait, Best Motoring host Keiichi Tsuchiya slips behind the Type R's wheel in this video to show us what we're missing. After the Drift King's drive, the CTR looks a little rotten. Tsuchiya seems to fight understeer from the moment he hits the first corner of the very tight Nikko Circuit, and it doesn't appear to let up over his couple of laps. Unfortunately, this clip doesn't have English subtitles, so we can only draw conclusions from Tsuchiya's driving – unless you understand Japanese. There could be a few explanations for the Civic Type R's performance in this video. There's still snow on the ground, so the performance tires could have trouble with grip in the cold. The track's layout also doesn't provide much opportunity to open the throttle. The tight corners really tax a vehicle's handling, and the hot hatch's front-wheel drive lap record at the Nurburgring suggests the Type R might prefer a quicker track. We also remarked on understeer during our First Drive, but it wasn't this bad. If you're unfamiliar with Best Motoring and Tsuchiya, you're missing out. The show puts racing drivers into mostly Japanese performance cars and lets them offer their driving impressions. Tsuchiya is the star and quite an accomplished racer, one of the drivers who took a class win in a Honda NSX in the 1995 24 Hours of Le Mans. If you've missed out on these clips, prepare to waste a weekend watching the series on its YouTube channel. Related Video: