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Next-gen Honda Accord PHEV may have 39-mile EV range [UPDATE]

UPDATE: Disregard what The Asahi Shimbun said on this. The paper apparently conflated the upcoming Clarity-based PHEV and the non-plug Accord Hybrid and has since updated its article. We got an email from Honda clarifying the situation: The refreshed Accord Hybrid, slated to launch in the middle of this year, will not have a plug-in variant. Honda will bring a new, dedicated plug-in hybrid to market by 2018 that leverages the same platform that underpins the upcoming Clarity Fuel Cell. This new PHEV will feature more than triple the 13-mile electric range of the last generation Accord Plug-in Hybrid. We apologize for the error. Honda's next-generation Accord Plug-in Hybrid could triple the previous model's electric driving range when the new one debuts in the US in 2018. To achieve such a significant improvement, the company would equip the PHEV with a higher capacity battery of the same physical size and more efficient electric motors, according to the The Asahi Shimbun. The next Accord PHEV could drive the equivalent of 68 miles in EV mode, the newspaper claims. However, we believe this figure comes from the Japanese test on electric models, which produces higher figures than the US evaluation. Tripling the 2014 Accord Plug-in's EPA-estimated 13-mile range suggests a number closer to 39 miles when the new generation reaches this country. A figure around 39 miles would still make the 2018 Accord a contender among the current PHEV sedans. For example, the EPA rates the Hyundai Sonata Plug-in at a 27-mile range and estimates the Ford Fusion Energi at 20 miles. The latest Chevrolet Volt, which would likely be smaller than the Honda, wins out with 53 miles of driving distance, though. Honda plans a new pure EV and PHEV in its US lineup by 2018, and the plug-in shares a chassis with the upcoming FCEV fuel cell sedan. The next-gen Accord would give the company another flavor of PHEV to offer customers, too. American Honda Motor Executive Vice President John Mendel told Autoblog last year the company would update the standard Accord Hybrid in 2016 and introduce the next PHEV variant here in 2018. Related Video:

6 best cars for $5,000

Looking for a great used car but only have a few thousand bucks to spend? Check out our 6 favorite used vehicles that you can get for around $5,000 or less. 1. 2004-2006 Subaru WRX The Subaru Impreza WRX offers a lot of what you might want in a vehicle. A 2L turbocharged engine gives 227 horsepower and it gets 27 mpg on the highway. 2. 2006-2015 Mazda5 The Mazda5 never got the sales it deserved. It was affordable and more maneuverable than most vehicles, but it never took off. It was based on the Mazda3, and felt like it as well... just a bigger version. If you're lucky, you'll be able to locate one with a manual transmission. 3. 1990-1997 Mazda MX-5 Miata A car that's praised for rewarding the driver. The shifter is sublime, and the controls are light and accurate. The 1.6-liter engine that makes 115 horsepower or a 1.8-liter that makes 128 horsepower are our preferred versions. 4. 2009-2013 Honda Fit Beside being cute, it's supremely practical and great in the city. It manages to be pretty entertaining to drive, and let's not forget it's a hatchback. 5. 1987-2006 Jeep Wrangler Yes, it's possible to get a well-loved Jeep Wrangler with about 100,000 miles on the odometer. In many ways, a Wrangler is perfect for the snowy winters with its unrivaled 4x4 capability. An SUV, convertible and icon, all in one? What more could you ask for? 6. 2002 Chevy Silverado Truck lovers, we have you covered. We love the Chevy Silverado with a 5.3-liter V8 engine and a 4-speed automatic transmission. It makes a great second car, especially if you already have a fuel efficient vehicle around the house. What would you buy for $5,000? Honda Jeep Mazda Subaru Autoblog Minute Videos Original Video wrangler mazda5

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.