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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

'Trouble-free day! No joke': Honda-powered Toro Rosso F1 car debuts

LONDON — Honda's Formula One partnership with the Toro Rosso team got off to a positive start on Wednesday with a seemingly smooth track debut of their new car on a limited mileage filming day in Italy. "Trouble-free day!! No joke," commented French driver Pierre Gasly on Twitter. New Zealander Brendon Hartley, who was at the wheel of the TR13 car at the wet Misano circuit, reported on Instagram that "the new girl ran super smooth." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda is starting over with the Red Bull-owned team this season after three seasons of failure with former champions McLaren left the Japanese engine manufacturer's reputation in tatters. A behind-the-scenes documentary, "Grand Prix Driver," released on Amazon recently shone a spotlight on the tension between McLaren and Honda that eventually led to the relationship tearing apart. It also revealed how the troubles had started before the launch of the car and were fully exposed once testing in Barcelona started when the car broke down repeatedly due to engine failures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. McLaren, who finished ninth out of the 10 teams last season, is now using Renault engines and hoping to be far more competitive. How Toro Rosso, and McLaren, fare this season will be among the intriguing sub-plots to the 21-race season that starts in Australia on March 25, with Mercedes and Ferrari again expected to be the frontrunners. Italy-based Toro Rosso, one of the smaller outfits on the starting grid, has taken the cynicism and gloom-mongering about its prospects in good heart. It put out a tongue-in-cheek Q&A at the time of the first engine fire-up that included the questions: "Did it take like six attempts to fire up?", "Did the engine blow up?" and "Did your factory catch fire after the engine started?" The respective answers were "Nope, the engine fired up on the first attempt," "Quite the opposite, it started just as planned" and "Our factory is perfectly fine, thanks for the concern." The final 'question' was simply, "Good luck, you'll need it." Reporting by Alan BaldwinRelated Video: Motorsports Honda McLaren Racing Vehicles F1 toro rosso

Acura NSX production car headed for Detroit debut?

Auto Express is reporting that Honda is set to unveil the production version of its upcoming Acura NSX at the 2013 Detroit Auto Show. The news comes courtesy of an unnamed "top exec" for Honda Brazil speaking at the Sao Paulo Motor Show. The concept version of the Japanese supercar is currently on display there. Interestingly enough, the same unnamed source claims the production iteration will remain aesthetically identical to the show car. You won't hear any qualms from us on that front.
Of course, the timing of the production debut is a little confusing. For starters, when Acura unveiled the concept last year, the company told the world it would be at least three years before production began. That would give the street-worthy model a 2014 or 2015 designation, the latter being cited more often in media accounts. Thus, we'll keep an eye out for the hybrid supercar in Motown, but we're going to stop short of holding our breath... it might be a while.