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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.

Honda Wander Walker, Stand will roam around, around, around [w/video]

They do things differently in Japan, and we're not just talking about the adorable kei car. No, the concept vehicles that debut at the Tokyo Motor Show are decidedly different than what you might see in Geneva or Detroit. Case in point – the Honda Wander Walker and Wander Stand Concepts, which we previewed late last month. Despite its name, the Wander Walker is quite obviously a four-wheeled scooter that'd look right at home being driven by the elderly IKEA enthusiast in some futuristic metropolis. The front wheels turn to darn near 90 degrees, blessing the Wander Walker with a mere one-meter turning circle. The impressive maneuverability is down to this thing being tiny. Check out the picture if it next to everyone's favorite robot, Asimo, for scale. That makes it a prime mobility solution for the cramped confines of urban Tokyo, a fact that's reinforced by its super-model skinny 21.25-inch width. That size allows the Walker to squeeze through the turnstiles to board Japan's ultra-efficient train network. It's unclear what kind of power is in use here, but it's almost certainly electric. The top speed is a leisurely 3.7 miles per hour. (A quick Wikipedia search reveals humans walk at about 3.1 mph, so yes, this is at least a bit faster than walking.) If the Wander Walker is a futuristic scooter, the Wander Stand looks like a waiting room on wheels. Unlike the Walker, it'll accommodate two adults who can ride side-by-side in a 72.8-inch tall, 49.2-inch wide, and 78.4-inch long box. Like so many futuristic bits of tech, the Wander Stand throws information up on the windshield, which sits atop a futuristic dash. What sets this concept apart from the average kei car, is the Honda Omni Traction Drive System, which allows the usual movement forward and back, but also gives drivers the ability to drive laterally or even diagonally. Again, Japan is a tight place, and this kind of ability grants drivers a lot of leeway in urban driving. We've got a few images direct from Honda available above and below, while you can also look forward to a full array of live images, direct from the floor of the 2015 Tokyo Motor Show.