2012 Honda Civic Ex Sedan 4-door 1.8l on 2040-cars

Auto blog

New death linked to Takata airbag crisis, Honda recalls 170k vehicles overseas

The safety crisis surrounding Takata's exploding airbags continues to expand. In the latest revelation, Honda confirms another death linked to the faulty parts, and the company is expanding its recall of the components. However, none of the newly added vehicles are in the United States.
With the confirmation of this report, there are now five deaths linked to the faulty airbags. According to The New York Times, a pregnant woman in Malaysia was killed on July 27 in a 2003 Honda City when she crashed into another vehicle, and the inflator ruptured. This was the first announced case outside of the US.
The faulty part in the woman's car was reportedly made at a now-closed Takata factory in Georgia, according to the NYT, and it's the first known example from that location. In response, Honda recalled about 170,000 vehicles in Europe and Asia to replace the potentially bad inflators. The latest campaign brings the total number of recalled vehicles worldwide to around 14.3 million units.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda Accord under investigation due to airbag failures

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the possibility of airbags not deploying in the 2008 Honda Accord. The agency has received 19 reports, including one injury, of the airbag control module failing, and the part is on an estimated 384,000 of the vehicles in the US. "For vehicles with a failed SRS module, some or all of the airbags may be unavailable in a crash warranting deployment," NHTSA's investigation says. Drivers are warned when the part stops working by a light on the instrument panel, but several of these reports indicate the module is unable to show diagnostic trouble codes when being inspected. The only way to fix the issue is to replace the whole component, and the Detroit News reports that can cost $500 or more. NHTSA's preliminary evaluations investigate "the scope, frequency, and consequence" of a problem and don't necessarily mean a recall is warranted. INVESTIGATION Subject : SRS Module Failure Date Investigation Opened: AUG 18, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15029 Component(s): AIR BAGS All Products Associated with this Investigation close Vehicle Make Model Model Year(s) HONDA ACCORD 2008 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: ODI has identified 19 VOQ reports alleging failure of the air bag SRS control module. One of the reports involved a frontal crash event where the frontal air bags did not deploy. The crash resulted in an injury to the driver and lone occupant, and the vehicle was subsequently inspected by the agency. According to the reports, the failure of the SRS module is indicated by the air bag readiness indicator lamp illuminating on the instrument panel. Consumers report the SRS control module had to be replaced to correct the condition. Several reports indicated that the SRS module was unable to communicate thus preventing diagnostic trouble codes from being retrieved. An inability of the SRS unit to communicate raises concern about the readiness of the entire supplemental restraints system. As a result, for vehicles with a failed SRS module, some or all of the air bags may be unavailable in a crash warranting deployment. ODI is opening this investigation to further evaluate the scope, frequency, and consequence of the alleged SRS module failures.