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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda FCEV could be hiding EV, PHEV surprises in Tokyo

Honda has already detailed which vehicles it will bring to the Tokyo Motor Show next week, but we think there's something the automaker isn't telling us. We've been thinking about the company's various announcements regarding future powertrain plans, and we now think that the FCEV is going to house more than just a hydrogen fuel cell powertrain at some point down the road. We think that the upcoming pure electric and plug-in hybrid vehicles that Honda has talked about - but still hasn't shown hide nor hair of - will actually be based on the FCEV. The FCEV that's coming to Tokyo (pictured) has been toned down from the fanciful concepts that we saw in LA in 2013 (below) and 2014 and there's no reason why Honda couldn't be the first to offer one car with a truly wide variety of powertrains. It's already said that electric vehicles are a core technology, and while many automakers talk about how both plug-in and hydrogen cars are electric at heart, Honda could just be the first to prove it in a big way. Now, all that Honda has officially confirmed is that it will introduce the new electrified vehicles by 2018. Ryan Harty, Honda's manager of environmental business development, told AutoblogGreen earlier this year that, "We want to bring these vehicles [EV and PHEV] to market in significant volume." One way to make that feasible would be repurpose the FCEV to use a battery or a PHEV powertrain. We've got no proof of any of this, of course, but we think the logic makes sense. In any case, we're plenty excited to see what Honda reveals at the show. There is still plenty of time for the company's future plans to shift – the hydrogen car might not arrive until June of 2017, after all, with the other two due in 2018 – but we could learn a lot of specifics in Tokyo next week.

Techstars Mobility brings transportation startups to Detroit

A new tech incubator is looking to combine the Motor City's automotive history with its evolving tech startup landscape. "Techstars Mobility, Driven by Detroit" kicks off its first round with 10 startups next week. Techstars is an established accelerator network with incubators around the world, and Detroit is a new addition. The projects center around mobility in some form, be it improving vehicles, moving goods, or working cars into the sharing economy in new ways. In return for a percentage stake in each company, Techstars provides mentorship, access to experts, seed money, and a collaborative environment. One startup we're particularly excited about is Motoroso. This site is like Pinterest for the car-obsessed, with boards replaced by garages that can contain photos and links to other projects. The site lets you follow brands – Chevy, Porsche, Ducati, and others already have profiles – as well as other users. For the Autoblog editors, Motoroso provides a new way to share stories, photos, and video, as well as a way to discover new products and interesting DIY projects. Take a look at the Autoblog profile and wander around the site to check things out. Another one of the startups, Classics & Exotics, is helping owners of interesting cars and would-be drivers connect in an Airbnb-style distributed rental program. Think of it as an auction catalog you can drive. Renters can specify the price, mileage, minimum driver age, and availability. Similar to Airbnb, Classics & Exotics provides each vehicle owner with $1 million in liability and damage protection. The company also vets renters for added peace of mind. Sounds like fun, and a cheap way to avoid a costly Craigslist or eBay mistake. Along similar shared-economy lines comes SPLT, a ride-sharing platform that finds people going where you're going and lets you hop in a car and split the costs. It's aimed at commuters but also has great applications for those looking for occasional one-way rides somewhere. SPLT notes that the system is a good way to meet new people – hopefully, good new people. Depending on how well SPLT keeps sketchy rides and riders out of the system, this could be a solid alternative to services like Uber and Lyft. This Techstars Mobility class has backing from corporate sponsors, including Ford, Honda, Magna, Dana, Verizon Telematics (Verizon has an offer pending to buy AOL, our parent company), and McDonald's.