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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

2016 Honda HR-V scores class-leading 35 mpg

Smaller cars generally net better fuel economy ratings, and while crossovers aren't generally as efficient as hatchbacks and small sedans, smaller crossovers are getting better EPA ratings all the time. The latest to join the pack is the new 2016 Honda HR-V. The US Environmental Protection Agency has just released its ratings for the littlest Honda crossover, and the figures are pretty impressive. In front-wheel-drive form with the optional continuously variable transmission, the HR-V is rated at 28 miles per gallon in the city, 35 on the highway and 31 combined. Those figures make it the most economical conventionally powered SUV on the market. (The EPA doesn't distinguish between truck-based sport-utes and car-based crossovers) Among crossovers, the FWD HR-V outperforms the Nissan Juke, Kia Soul, Chevrolet Trax, Buick Encore... the whole lot. Only the Mazda CX-5 matches it on the highway rating, which is noteworthy since it's a much bigger vehicle. Along with the forthcoming Fiat 500X and Jeep Renegade, Mazda's nearly here CX-3 hasn't been rated yet (we predict it will score better than the HR-V, if only to improve on the fuel economy ratings of its larger CX-5 counterpart). Of course, there are hybrids that get better ratings than the Honda, but comparing a hybrid to a conventional vehicle is like comparing apples to electrically charged oranges. Naturally, the picture changes a bit if you go for all-wheel drive or the available six-speed manual. In AWD spec (only available with the CVT), the HR-V gets 27 city, 32 highway and 29 combined. The front-driver with the six-speed suffers a worse fate at 25 city, 34 highway and 28 combined. No matter which way you slice it, of course, the Fit hatchback upon which the HR-V is based, with its CVT hooked up to a smaller engine and with less weight to motivate, still sips fuel more lightly than the HR-V. But as far as crossovers go, Honda's new HR-V is looking pretty frugal. Featured Gallery 2016 Honda HR-V View 25 Photos News Source: EPAImage Credit: Honda Green Honda Crossover honda hr-v

2016 Honda Pilot First Drive [w/video]

For all it had going for it, the second-generation Honda Pilot was stung by one undeniable fact: it looked like a big, boxy SUV at a time when consumer favor was shifting towards car-based crossovers. For 2016, though, Honda is offering a third-generation Pilot that not only does away with the old model's brutalist looks, but also adopts bleeding-edge safety technology and fuel-efficient powertrains. The Pilot's new styling still doesn't really work, to our eyes. That's not because of the CR-V-inspired headlights or Accord-derived grille. It's not even because of the horizontally oriented, reshaped taillights. The biggest problem with the Pilot is its profile. The hood is an inch lower for 2016, and the CUV is 3.5 inches longer than its predecessor with an extra inch ahead of the front axle. Simply put, the proportions are out of whack. The hood is too short, the passenger compartment too large, and the beltline too low. It's little wonder then that both Autoblog staffers and readers have pointed out the 2016 Pilot's minivan-like resemblance. Changes underneath the Pilot's sheetmetal are just as drastic. Honda incorporated a mix of high-strength steel, aluminum, and even magnesium to create the CUV's new bones. Taken as a whole, our top-of-the-line Elite tester is 286 pounds lighter than the previous model, while being 25 percent more rigid overall. Aside from some penny pinching in the cabin – the hard plastic on the top of the rear door panels is particularly egregious – the Pilot's interior is home to soft-touch plastics, quality leather, and handsome piano black accents. Front passengers are treated to broad, comfortable, power seats, complete with heating and ventilation (depending on trim). What they lack in outright support through the turns, they make up for in long-haul comfort. Honda will continue to sell the Pilot with seating for eight, but for the very first time, it's also offering a pair of captain's chairs in place of the second-row bench. Either setup is comfortable, though the seven-passenger layout allows easier access to the third row. As for the way-back, it can accommodate two kids or two adults in a pinch, but we aren't sure how Honda thinks three humans of any size will fit back there. Happily, Honda ditched the two-screen center stack setup found elsewhere in its model range. The Pilot's ample eight-inch display (standard on the Touring and Elite trims) has menus that are easy to manage.