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Honda develops breathalyzer smart key with Hitachi

Honda and Hitachi have joined forces in developing a combined breathalyzer and automobile smart key. According to Honda, the device has been designed to be tamper-proof and able to differentiate between human breath and alternative gases. It is also said to accurately measure alcohol level in three seconds, and the reading will then be displayed in the car's information panel. Ignition interlocks that integrate an alcohol detector are becoming more commonplace. For example, in Japan professional drivers are required to pass a breathalyzer test before beginning their shifts, and development for a detector-controlled ignition interlock has been launched by the National Highway Traffic Safety Administration in the US. While the images released by Honda show the device to be relatively bulky and about the size of a mobile phone, it is still a prototype under development. Honda also notes that the breath test doesn't need to be performed inside the car, but it can be done at home – reducing the temptation to get behind the wheel while under the influence of alcohol. Related Video: Image Credit: Honda Auto News Honda Safety Technology drunk driving breathalyzer hitachi smart key

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

Honda Civic Si spotted looking sporty but mature

Our spy shooters have captured the next-generation Honda Civic Si Coupe. Judging by these photos, the introduction of the Civic Type R in the United States will allow the Si to carry its performance torch with a more subdued look than its boy-racer sibling. Up front, we see a fascia that's more aggressive than the standard Civic Coupe, with large, angular depressions flanking a central air intake. We're wondering what exactly all that tape is hiding on its face. There's a cooling element behind the lower intake, which is probably an intercooler for the 2.0-liter, turbocharged four-cylinder engine. Rumors suggest a power output of around 230 horsepower. One unique styling element that's plainly visible on this Si mule is a single large exhaust opening sprouting from under the rear bumper. Its central location is similar to that of the Type R that we've seen in spy shots, but instead of three outlets, there's just one. It's a pretty cool look, and we're excited to hear how it sounds. There's no spoiler on this mule, but we wouldn't be surprised to see an optional unit on the production model. Inside, there's a six-speed manual transmission and red stitching on the seats and steering wheel. Those seats look to have pretty substantial bolsters. There's carbon fiber trim on the dash and alcantara fabric on the doors. We've got 28 images of this Si mule, showing it from just about every angle. Scroll through our high-res gallery above and let us know what you think. The next Civic Si will probably go on sale in 2017, which means it'll make a debut either late this year in LA or early next year in Detroit. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Honda Civic Si: Spy Shots View 28 Photos Design/Style Spy Photos Honda Coupe Performance honda civic si