2010 Honda Civic Lx Sedan 4-door 1.8l on 2040-cars

Auto blog

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda Civic Type R caught naked and frisky

Honda's upcoming Civic Type R is one of our most anticipated models of the next year - and we probably won't even get it in North America. And yet, each time we see it, the five-door just seems so menacing and purposeful. An all-but-undisguised version has just been spotted by our photographers testing on the back roads in Germany. If this signals what to expect, then the project appears to be coming along nicely.
Compared to the concept shown at the Geneva Motor Show, this prototype looks even meaner. Check out those big, blistered front fender extensions, taller wing, deeply sculpted front air dam and 10-spoke gold wheels. The Type R certainly certainly isn't hiding its performance intentions, and it has no reason to. Under the hood, we know it packs Honda's new 2.0-liter turbocharged four-cylinder pumping out 276 horsepower, which is likely connected to a six-speed manual.
Now, if only Honda could find some way to get this machine across The Pond and into the our hot little hands. There has already been an online petition begging the Japanese automaker to find a way, and after recently enjoying an all-too-brief prototype drive, we're ready to sign up.

Honda shows us 'The Challenging Spirit of Honda'... in Japanese

Just as Porsche has done with its lengthy Le Mans gear-up, Honda is is laying the table for its Formula One return more than a year before we'll actually see it on track. We've heard what it's 2015 engine will sound like, reminisced with the 1988 McLaren Honda MP4/4 and the 1964 Honda RA271 and spoken to the company's CEO about what F1 involvement could do for its production car engines.
The automaker has now released a video called The Challenging Spirit of Honda that traces the development of its in-house F1 program and the jump from motorcycles to the first RA270 F1 chassis in 1962, to the RA272 chassis that won the 1965 Grand Prix. The only catch: the video is in Japanese. However, you can read about the winning car in English, and the video ends with another sound check of the 2015 power unit. That is a universal language, and you'll find it being spoken below.