2009 Honda Civic Hybrid 4dr Sdn on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

We drive Honda's turbo/manual Civic prototype (briefly)

You could almost hear it. There was a furor. And it all had to do with a transmission. On September 16, Honda showed the all-new, tenth-generation Civic. Fitted with a turbocharged engine for the first time, enthusiasts were excited. Until they realized the new 1.5-liter Earth Dreams four-cylinder turbo would only be offered with a continuously variable transmission, something that elicits a passionate, all-consuming, and utterly unquenchable hatred among (most) enthusiasts. Honda was listening. On the recent Civic Coupe launch, the company confirmed to us that a manual transmission will soon be offered on turbocharged Civics, regardless of body style. And then we drove a prototype. Now, let's be very clear, the car we drove was an early test vehicle. It was camouflaged, cobbled together – it was born with a turbo and an automatic before Honda's engineers got their hands on it – and to cap it all off, we got approximately five minutes of seat time. We couldn't even shoot the darn thing, which is why you're looking at one really bad iPhone picture up top. But five minutes is better than nothing at all, right? View 40 Photos The 1.5T and six-speed manual are a natural fit, simply because they're both already so good on their own. Our immediate impression is that even though this is an early development vehicle, fitting the 1.5-liter turbo with a manual transmission is a natural pairing. This is largely because the engine and transmission are so good on their own. We've raved about the turbocharged four-cylinder and its ultra-broad torque peak before – all 162 pound-feet of torque are on tap between 1,700 and 5,500 rpm – but the six-speed stick is no slouch either. Normally paired with the 2.0-liter, naturally aspirated four-cylinder, the clutch's action is light and springy, and finding the catch point is easy. And the shift lever, in typical Honda fashion, has a smooth, enjoyable action and easy-to-access gates. Putting the turbo and manual together doesn't transform a normal Civic into an Si or Type R, but it automatically (sorry) makes for a more engaging and entertaining compact sedan. Because of the broad torque curve, more speed is just a single-gear downshift away. And that downshift is downright easy to kick out, too. Simply put, the turbocharged engine feels more urgent and eager, especially off the line, with the manual.

Driving the BMW M2 Competition, Honda Odyssey and Toyota RAV4 Prime | Autoblog Podcast #651

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. This week, they talk about driving the BMW M2 Competition, Honda Odyssey and Toyota RAV4 Prime. Then they discuss James' experience testing the new Yakima CBX cargo carrier, Autoblog readers' preference for the GMC Hummer EV over the Tesla Cybertruck, and Mercedes-Benz taking a larger stake in Aston Martin. Lastly, they help James' father find a new car in the Spend My Money segment. Autoblog Podcast #651 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 BMW M2 Competition 2021 Honda Odyssey 2021 Toyota RAV4 Prime Testing the Yakima CBX Cargo Carrier on the Subaru Outback 75% of Autoblog Twitter follower prefer the GMC Hummer EV over the Tesla Cybertruck Mercedes-Benz to boost stake in Aston Martin to 20%, lend it some tech Spend JamesÂ’ fatherÂ’s money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: